Web Content Optimization

Optimizing your Website for your Visitors.

We hear a lot today about SEO, search engine optimization and website optimization. That is all well and good. We need to be aware and work towards optimizing our site to bring visitors to it. But what about after they come to your site? We also need to be effective in how we optimize the content of our site to help our visitors stay on your site and also to help your visitors actually click on your offers.

So how do we optimize the content of the site for your visitors? What do you do to help your visitors stay on your site longer and click on your offers? Here are some simple tips to help.

1. Know your audience.

You need to know your audience and plan your web site content based on who your audience is intended to be. Write your site, whether a static site or a blog, with the information, content, that your intended reader will be looking for. The more information you have on your site that fits what your audience is searching for, the longer your desired visitors will stay on your site to read your material. Also, the more often they will come back to visit your site again.

2. Categorize your content.

Use categories on your site to group information into sections on different subjects. Most people who visit your site will have a very short amount of time to find what they want. If they don’t find what they are looking for, or something that interests them, very quickly, they will be off your site in a flash and on to another site. You need to get their attention and give them and easy way to find what they are looking for. Categories are a great way to do that.

3. Engage your Target Audience.

This relates with the other two points. You need to focus your content towards the audience that you are intending to draw to your site. Engage your target audience. Write directly towards them. Speak about their needs. Provide them solutions to the issues they face.

SEO or Search Engine Optimization is important to bring visitors to your site and help your online business succeed. You can see more on this at seowebcontentscribe.com. For true Internet Business Success, you also need to focus on Web Content Optimization so those visitors actually stay on your site and click on your offers.

Here’s to your great Success!

Jerry D Ross

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