The Number ONE Reason for Failure (video)

The Number 1 Reason for Failure (Video)

Transcript: (approximate)

The Number 1 Reason for Failure

We all know people who keep trying new businesses or projects and continue to fail and start something new. Or worse, just stop trying. Maybe we’ve done some of this ourselves.

Have you ever wondered why the successful succeed and why others don’t? Why do some grow to become millionaires, yet others struggle to pay their bills or go bankrupt?
Is it because those who succeed are somehow better than those who don’t succeed?  Do they have a genetic advantage? Or are they more gifted?

No! Those who succeed are not somehow better than those who don’t. They are not more gifted than you and I. There may be cases where some have talents or training or have been blessed with a great inheritance to assist in their success; but in general, most who succeed in business or in life are not better than those who don’t succeed in business, or life or other endeavors.

So what’s the missing ingredient? Why do some succeed? Why to others fail? How can you learn from them to help yourself succeed in life, in business, in all your pursuits?

Some time ago I heard a message by the success coach Dani Johnson. In it she hit on the number one reason for failure. It rang true then and still does today.

The Number ONE Reason for Failure is…   EXCUSES!
Excuses: The #1 reason for failure in whatever one attempts to do is Excuses!

Think about it. For example:
Two people have a goal of becoming an Olympic Athlete. One works out every day and sacrifices the other things he might would rather be doing; he exercises, he disciplines himself in his diet, he sticks to the regimen needed to achieve greatness in his sport. He goes on to become an Olympic Athlete. He reaches his goal of success in this area.

The other person, starts out exercising and sacrificing with enthusiasm. He has his dream in front of him. But somehow he gets distracted and drifts from his diligence. Eventually he looses sight of his dream and gives it up all together. Or he goes on through the rest of his life with an inner wish that he had followed through with his passion. He never reaches his goal of being what he had set out to become.

What’s the difference? The difference is EXCUSES!

One made excuses! He got his eyes off what he knew to do if he were to succeed; and he did other things. He made excuses why it was OK. It’s raining so I can’t run today. It’s cold outside so I’ll skip my exercises. I have to be at my friends party, so I’ll skip my regimen today. One day leads into another and the dream is gone.

The one that succeeded in his goal kept his dream and vision in front of him. He did what he knew needed to be done THAT DAY to reach his distant goal. Each day he did what he needed to do That Day. He REFUSED TO MAKE EXCUSES That Day!

Isn’t it the same in business. We have to set our GOALS. We have to keep our mind focused on the VISION. We have to DO TODAY what needs done today. WE HAVE TO REFUSE TO MAKE EXCUSES!!!

Isn’t that really what success in any area of our life is all about? We have to do what needs done Today, Today. We just have to get rid of the excuses.

The #1 reason for failure is EXCUSES!. Let’s Focus on our Goals and our Vision of Success. Let’s Do Today what needs done today. Let’s Refuse to Make Excuses!

Jerry D Ross
Wishing You Great Success!

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Jerry D Ross
Bringing you Solutions and Strategies for your success.

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