The Number ONE Reason for Failure

The #1 Reason for Failure

We all know people who keep trying new businesses or projects and continue to fail and start something new. Or worse, just stop trying. Maybe we’ve done some of this ourselves.

Have you ever wondered why the successful succeed and others don’t? Why do some grow to become millionaires, yet others struggle to pay their bills or go bankrupt? Is it because those who succeed are somehow better than those who don’t succeed? Do they have a genetic advantage? Or are they more gifted?

No! Those who succeed are not somehow better than those who don’t. They are not more gifted than you and me. There may be cases where some have talents or training or have been blessed with a great inheritance to assist in their success; but in general, most who succeed in business or life are not better than those who don’t succeed in business, or life or other endeavors.

So what’s the missing ingredient? Why do some succeed? How can you learn from them to help yourself succeed in life, in business, in all your pursuits?

Some time ago I heard a message by the success coach Dani Johnson. In it she hit on the number one reason for failure. It rang true then and still does today.

The Number ONE Reason for Failure is… EXCUSES!

Excuses: The #1 reason for failure in whatever one attempts to do is Excuses!


Think about it. Two people have a goal of becoming an Olympic Athlete. One works out every day and sacrifices other things they might would rather be doing; they exercise, they discipline themselves in their diet, they stick to the regimen needed to achieve greatness in their sport. They go on to become an Olympic Athlete. They reach their goal of success in this area.

The other person, starts out exercising and sacrificing with enthusiasm. They have their dream in front of them. But somehow they get distracted and drift from their diligence. Eventually they loose sight of their dream and give it up all together. Or they go on with this inner wish that they had followed through with it. They never reach their goal of being what they had set out to become.

What’s the difference? The difference is EXCUSES!

One made excuses! He got his eyes off what he knew to do and did other things. He made excuses why it was OK. It’s raining so I can’t run today. It’s cold outside so I’ll skip my exercises. I have to be at my friends party, so I’ll skip my regimen today. One day leads into another and the dream is gone.

The one that succeed in his goal kept his dream and vision in front of him. He did what he knew needed to be done THAT DAY to reach his distant goal. He REFUSED TO MAKE EXCUSES!

Isn’t it the same in business. We have to set our GOALS. We have to keep our mind focused on the VISION. We have to DO TODAY what needs done today. WE HAVE TO REFUSE TO MAKE EXCUSES!!!

Isn’t that really what success in any area of our life is all about? We just have to get rid of the excuses.

The #1 reason for failure is EXCUSES!. Let’s Focus on our Goals and our Vision of Success. Let’s Do Today what needs done today. Let’s Refuse to Make Excuses!

Wishing You Great Success!

Jerry D Ross

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