Posts tagged Writing Skills

Increase Selling Power with the Right Words

Increase Selling Power with the Right Words

Increase Selling Power with the Right Words

People love information. If you give them something interesting to read, you can direct them anywhere you choose. Your selling power will experience an increase more than you thought possible.

 

You are offering quality products or services that you want to sell to the general public to add quality to their lives. The problem is that if the competition is saying the same thing, what will make them choose you?

 

That is where your wording comes into play. Have you ever read a book and could picture the scene just by the descriptive words on the page? The words made the book come to life.

 

That is what you will do with the right words. These words will influence the reader to take a look at your website and also to buy or sign up when they get there. These influential words are not just limited to ad copy but can be used throughout your website content and page headlines like a trail of breadcrumbs until they find your product and make the sale.

 

What are these words? Well, the words vary depending on what you are selling. You want to create a picture with those words of a place or situation that includes your product or service. Once you’ve created the picture you can begin weaving in words that will have a hypnotic effect on your customers.

 

To create that picture, you need to know a little something about grammar and sentence structure. As a writer, or if you hire a writer to do the ads, they will need to be familiar with these two things.

 

 

Most people read at an eighth-grade level. Big words or long sentences will cause them to yawn and lose interest. Keep your sentences short but powerful. Use as few words as possible to get your point across.

 

 

Choosing the right words is like a commercial filled with subliminal messages. It could be a word that appears in several places within the commercial or an action that the actors keep performing that transmits a message to your brain. A sweaty brow could make you feel hot or desire a cold drink or a new air conditioner.

 

 

What you don’t want is for the customer to figure out what you are doing. It is misdirection as much as persuasion. You are creating a scene that gets the reader to feel certain things while sprinkling in words that will lead them to you and your product. By doing this, when you get to the point where you tell them to visit you and buy, they are ready and eager to do it.

 

One way to find the right words is to examine other successful businesses and see what they do. What are their ?right? words and how do they use them? If you are good at persuasion, choosing the right words for your customer base will bring in the sales you seek.

 

Here’s to your Success!

Jerry D Ross

 

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Free free to contact me with questions or suggestions.

The Many Hats of a Business Owner

As a Business Owner, one often winds up doing may different jobs in the early years. As your business grows you can hire others to assist you. Below is an article my late wife, Gisel and I wrote some years ago in a newsletter we published, called Cornucopia, Ideas for Better Living. Hope you enjoy.

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  If you are like most home-business owners, you’ll end up doing all the work for a while. It’s important for you to figure out, in advance, exactly how you are going to get everything done in the time available to you. Stop and think about all the business hats you may have to wear, and be realistic about your ability to do all the work that may be involved. Following is a list of just some of the many different people you may have to be at one time or another:

General Manager. You get the worrisome jobs simply because you’re the decision maker and risk taker. You also get to write all the business plans and read a wide variety of business publications to stay informed.

Marketing Manager. You get the job of figuring out who customers might be, where they are, and how you can sell to them. You, too, must read a variety of business and marketing publications to stay abreast of what’s happening in your industry and which marketing strategies are likely to work for you.

Advertising Manager. You work closely with the marketing manager to decide when and where to place ads, and what type (classified or display) to place. It’s your job to send for rate cards and sample magazines (ad media kits).

Copywriter. You get to write the copy that goes into the company’s sales brochures, flyers and catalogs, not to mention press releases and advertisements. You will need to constantly hone your writing skills by studying the finer points of copywriting shared by experts in books and magazines.

Graphic Artist and Printer Liaison. Naturally, you must work very closely with the copywriter to achieve the right blend of copy and art on all printed materials, and you get the job of pasting everything together for the printer, as well as following through to the completion of each job.

Secretary and Customer Relations Service. You get to order office supplies, sign for packages, compose and type the business letters, handle customer complaints, and send away for everything needed by management.

File Clerk. And you get the job of figuring out what to do with the mountain of paperwork everyone else in the company is generating every day.

Bookkeeper. You will keep inventory records and post all income and expense figures to the company’s journals and ledgersafter you have set them up, of course. You (or the accountant) will also approve and pay bills, balance the checkbook, and organize and file all receipts for tax purposes.

Accountant. You will analyze the books and handle whatever the bookkeeper can’t do, such as fill out government forms for tax deposits or payments, do paperwork related to employees, and prepare quarterly and annual financial reports and tax returns. You will also take time to stay abreast of changes in tax laws that might affect your business.

Computer Expert. One of you guys is also going to have to become the computer expert if you hope to long survive in business. (Let’s give this job to the general manager, who started this whole thing.)

And if you run a product-oriented business, plan on being Production Manager, Production Worker, Order Fulfillment Clerk, and Shipping Clerk, as well.

You may be thinking that it’s impossible for any one person to do all the individual jobs listed above; yet, that’s exactly what you’ll have to do if you are a sole proprietor with no money to hire outside help. Now do you understand why so many new businesses fail? Too many people start with no idea of all the work that must be done, let alone the special skills or experience some jobs require. As you can see, there are many individual and important jobs to be done, even in the smallest business, and your main job now is to decide which ones you are capable of doingor learningand which ones you’ll have to get help with.

Excerpted from Homemade Money ©1994 by Barbara Brabec. Betterway Books, 1507 Dana Ave., Cincinnati, OH 45207; (800)289-0963. ISBN# 1-55870-328-4l $19.95 (+$3.00 s/h).

Here’s to your Business Success!

Jerry D Ross

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