Posts tagged Website

How to Run a Web-based Business

How to Run a Web-based Business

JerryDRoss.com - Business Success Solutions

With the state of the economy, more and more online businesses are showing up. They have the distinct advantage of having a low overhead which is appealing to most people. But, do you have what it takes to run such a business?

 

One thing that you need to know if you are thinking about a website or web-based business is that it is still a business. While there are advantages for the entrepreneur with little start-up capital, you won’t stay in business long if the enterprise is treated like a hobby.

 

Online businesses are a great alternative to a brick and mortar establishment. You might just find that your website business grows big enough to one day be housed in an actual building. The possibilities are endless.

 

To run a website business takes a certain kind of person. You are working it alone in most cases and there are a few things to consider.

 

1. Be motivated.

Unlike in an office, there is no one to look over your shoulder and tell you to get on your computer and get to work. That is up to you. Be aware that the monster of procrastination lurks behind every corner waiting to get you occupied with everything but work.

 

2. Have a plan.

A plan is necessary to map out a path to get started. You may not end up on that same path three years down the road but you will go nowhere fast without one. Decide what type of business you want to start and where you want it to go in the future.

 

3. Be computer savvy.

For some, the computer seems like a foreign object. Surfing the net is nothing like running a website business. There is a lot that goes on behind the scenes of a website that you will be responsible for. You can learn as you go, but it is more cost-effective to have some computer knowledge before you start.

 

4. Have a niche.

Website businesses pop up every day. What will make your business different? Research the Internet and see what type of business is thriving. Starting out in a saturated niche can spell your doom.

 

5. Be familiar with Internet marketing.

In order for people to find you, they need to know that you exist. Internet marketing techniques are used to build a customer base and bring in sales.

 

There are also other alternatives to beginning your own business from scratch. If you have the money and the skills, you can buy out another entrepreneur looking to sell their website or web-based business. It is similar to buying a brick and mortar company. You assume the daily operations and manage the workers (if any) who will probably be freelancers.

 

A website business is an excellent idea. If you have a business plan but little starting money, you can use a website business to realize your dreams of working for yourself.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

How to Build a Great Website that Works

How to Build a Great Website that Works

JerryDRoss.com - Marketing Success

It seems like everyone and their mother (and grandmother!) has a website these days. That’s why it’s important to be able to build a quality website to help promote your business and sell your products. Here are ten quick tips to help even a novice build a quality site.

 

1. Know your audience.

If you watch the latest hot cartoon and then watch reruns of shows from the 60s, you’re probably going to see not only commercials for different products, but they’re going to be totally different styles. In the same way, a website whose audience is older shouldn’t have things that will appeal to teens or a younger generation. Knowing your audience is the first step to meeting their needs.

 

2. Keep it simple.

Simple websites are not only easier to navigate, they also load faster so your customers don’t get frustrated waiting to find what they’re looking for.

 

3. Ask for feedback.

Always have a way for your users to send you feedback. This will help you make changes your customers want to keep them coming back, and even recommend you to their friends. You can put feedback boxes or questions on different pages, or you can add a message board with a feedback section.

 

4. Don’t branch out too much.

It’s best to focus your website on one area or product. If you offer several different products or types of products, you need to have several websites to promote them so visitors aren’t bombarded with things they don’t want.

 

5. Be consistent.

Make each page the same format, font, color, etc to keep visitors from getting confused at where to find what they’re looking for.

 

6. Be readable.

Not only do you need a font that’s readable and colors that don’t hurt the eyes, but it’s also extremely beneficial to have correct spelling and grammar. Customers aren’t likely to stick around if they think you’re lazy or don’t know what you’re talking about.

 

7. Add RSS feed.

Many people keep themselves updated by using RSS feeds instead of checking websites constantly. By adding a RSS feed, you can not only catch these users, you can also tailor feeds specifically for their interests.

 

8. Keep it current.

Besides the danger of having out-of-date information, pages that are updated more often get visited more often, and give you a better chance of keeping more customers.

 

9. Make things easy to find.

Everyone wants things fast, and adding a search box or an easy site map will help them find what they’re looking for quickly and easily.

 

10. Have fun.

Ultimately, if you do everything right, but your site is just like every other well-made site, you still may not be able to make money off it. Your site needs to have something unique that reflects who you are and what you can provide.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.