Posts tagged Tweets

Ways to Build an Audience through Twitter

Ways to Build an Audience through Twitter

Ways to Build an Audience through Twitter

You’ve probably been hearing about Twitter a lot lately. It has become the latest rage for keeping up to date on absolutely everything. While Twitter can be great for contacting friends or finding out about the latest gossip, it’s also an easy and effective way to build your business.


Twitter is a social networking site, much like Facebook or Myspace. Twitter allows you to “tweet” from your computer, phone, or other mobile device. Posts must be short. This allows you to keep your followers updated on everything that’s going on with you. Followers can be friends, relatives, or, the most important for you, current and potential customers.


To promote your business effectively with Twitter, you have to have followers. There’s really no point in tweeting if no one is reading it. Here are a few quick tips to gain followers:


Follow people, they’ll often reciprocate.

Often it’s pretty easy to find someone in your field who you can follow. They may have a popular website, blog or newsletter and will post their Twitter ID (or you can search for them). Don’t stop there; Twitter allows you to not only find out what’s going on with them, but lets you see who they’re following and lets you become a follower as well. The beauty in this is that once someone sees that you’re following them, they’ll often follow you back. Just be sure not to follow too many people at first. Keep it close to the number of people that are following you.


Often people will do the same thing you did. They’ll find people they like and know of and see who they’re following. So simply by getting a few people to follow you, you’ll often build up more followers without doing anything.


Make your Tweets Count.

If you want word about you to spread on Twitter, you need to make your tweets count. Sure, you want to link to your website when you have updates, but you also want to give them a reason for listening to you. Has someone published an awesome new product? Posted a helpful blog post? Is there a big sale going on? Pass this info on. If people know you’ve got good info to pass on, they’ll become your follower, and then hopefully your customer. Remember to choose wisely. If you’re constantly tweeting, people might stop following you.


Remind your current contacts that you’re on Twitter.

Whether it’s a customer you do business with or someone you meet at a business seminar, pass on the fact that you’re on Twitter. When you tell them, you can also ask for their contact and become a follower yourself. This will remind them who you are and help them remember to follow you.


You might also want to take advantage of different software that works with Twitter. There are programs that automatically post tweets from your blogs, ones to keep you updated on the tweets of others, and countless others.


If used properly, Twitter can be a great way to build an audience and keep your relationship going with current contacts.


Here’s to your Success!

Jerry D Ross


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The Power of Re-Tweets

Re-Tweeting is one of the most powerful aspects of Twitter.

You need to harness the power of Re-Tweets. Your success with Twitter can be greatly increased with the power of re-tweeting. If you are new to Twitter, don’t worry; we are all learning every day how to be more effective with Twitter and other Internet tools.


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So, What are Re-Tweets? Re-Tweets is when someone writes a Tweet to their followers and then one of those followers re-sends that tweet to their own followers. It doesn’t sound like much at first glance, but consider this scenario; You tweet to your 500 followers. One of those followers re-tweets it to their 5000 followers. One of their followers retweets it out to their 200,000 followers. Whatever you tweeted to your followers is now exposed to 205,000 people in this scenario. Actually more, since chances are that more than just one of these followers re-tweeted it.

Do you see the power of re-tweet? When you tweet something that others see as worthy to be shared with their followers, your material is exposed to many other people, who may in turn follow you, and in time, go to your other sites.

So how do we go about having our tweets re-tweeted more often? Here are a few basic steps to help increase your re-tweets.

1. Re-Tweet Others Tweets!

If you expect to have people re-tweet your tweets, then you have to be re-tweeting yourself. What goes around comes around. As you find someone has tweeted something useful, share it with your followers.

The more you re-tweet other peoples tweets, the more others will share your tweets with their followers. If you like something, retweet it. Of course, keep balance in how much you retweet; don’t spam. So, Re-tweet others.

2. Don’t use Tweeter’s Built in Retweet Link.

Twitter has a built in Retweet link under each tweet. Don’t Use it! Use the “traditional” method of Retweeting. This “traditional” method is where you copy the first tweet as a new tweet and paste it into a new tweet. You preference it with “RT @username” with username being the username of the one who tweeted it before you. There is a space between RT and @, but not between @ and username.

It would look like this:

RT @johndoe This was the original tweet by John Doe Twitter user. www.johndoe.somewhere

Why use the “traditional” method. By putting the first person’s Twitter name in the retweet, you are publicly recognizing them. You are introducing this other person to your followers. You are raising their worth in the eyes of your followers.

If you use Twitter’s built in Retweet process, it does not allow you to edit the tweet as coming from you and recognizing the first person. This is a big difference. So use the “traditional” method of retweeting.

3. Make your Tweets Re-Tweetable.

If you want to be retweeted, then your tweets need to be worth retweeting. Make sense? Tweet things that others would want to share with their followers.

When someone retweets what you tweeted, they are telling their followers that they approve of what you wrote. For someone with lots of followers, say, 100,000, they will probably think twice before sharing a tweet from someone else. So make your tweets worthy of being retweeted.

Keep your tweets short. If you fill up the characters allowed in a tweet, it’s hard for someone to retweet it and add your username.  Make the content good, worthy of being passed on to others.

These are just a few simple tips to help increase you Twitter success. Use these simple tips to increase your material being retweeted by others.

Here’s to Your Re-Tweeting Success!

Jerry D Ross


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