Posts tagged Traffic

Quality over Quantity – Or Not?

Quality over Quantity – Or Not?

JerryDRoss.com - Business Success Solutions

When it comes to building traffic to your website, the thing to remember the most is that quality matters more than quantity. You’ve likely heard before that “less is more,” and that’s definitely true when it comes to building traffic to your website using methods like blogging, social media marketing and more. But, in some ways the idea of quality over quantity is not even a real choice.

 

The Importance of Quality

 

The real questions you should answer are:

 

* What is your purpose? – Explain the reasons behind doing what you’re doing in one to three sentences.

* Who is your audience? – Explain who you’re doing it for by creating a persona of your ideal client or customer.

* How fast do you want to succeed? – What is the timeline of your success story?

 

The thing is, high quality should be a given. The next question is how much time you have to devote to producing the type of quality that you want to produce, and how quickly you want to experience success. It’s all a numbers game and easy to break down if you understand your niche and industry.

 

A Plan of Action

When you determine the type of traffic you want, it will dictate the type of content you create for your audience. Then, figure out how many visitors you need to get to your website to convert to a certain number of sales. Work out how each piece of content you use, and each pay per click you add, affects those goals, and from this you can create a plan of action.

 

That plan needs to include both quality and quantity, at least up to the point where you are generating the amount of traffic you need to generate in order to earn the amount of money you’ve planned to earn.

 

For example, suppose in your niche an average daily visitor total is 200 a day, your product costs 20 dollars and your conversion rate is 5%. This means that for every 200 visitors, you’ll make 10 sales. That would be, in this case, $200 dollars per day gross earnings for your efforts. If you want to have more results, you’ll need to produce above average traffic or increase the price of your product.

 

The best way to increase traffic is to increase the amount of activity on your website through blog posts and various other types of content that you offer your audience, but to keep the quality high. So, that’s why the idea of a choice between quality and quantity is really not a real choice. Depending on your goals, you may have to do both. You’re always going to need to produce high quality information or products – that’s expected. But, you may bring the quantity of the content you add to your website or the development of new products up faster or slower depending on your goals.

 

Here’s to your Success!

Jerry D Ross

 

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Use Blogging For Business Success

Blogging For Business Success

Blogging For Business Success

Those who do business online have a wealth of promotional tools at their disposal. They can join online networking groups, participate in forums, hold teleconferences, and much more. But one of the best and simplest ways to promote a business is by blogging.

Once primarily a medium for everyday people to express themselves, blogging has become a powerful tool for businesses. It’s very inexpensive, requiring only a domain and a hosting account to get started. Here are some of the reasons that women benefit so much from blogging for business.

 

* Blogging is a medium that Internet users can relate to.

Blogs are usually less formal in tone than business websites, giving business owners an opportunity to really connect with their target markets. The ability to comment on posts adds to the community aspect.

 

* The search engines love blogs.

Due to their ease of navigation and frequency of updates, Google and company crawl them very often. This gives business bloggers plenty of opportunity to get search traffic.

 

* There’s a sense of camaraderie among bloggers.

There’s a sense of camaraderie among bloggers, and especially among female bloggers. Other women in the blogosphere will add you to their blogrolls if they like your blog, and often link to individual posts they enjoy. By writing linkworthy content and linking to other bloggers, we can harness the power of the blogging community.

* There are tons of ways to promote blogs for free.

By adding links to our blogs to forum signatures, social networking pages, and blog directories, we can boost our search engine rankings and get click-through traffic. And if we’re targeting our efforts properly, that traffic will translate to sales.

* Blogging is great for public relations.

It can help you build your brand, and it gives you an outlet to refute any false or damaging claims that others might make about your business online.

 

* Blogging can help women (and men) in business establish themselves as experts.

Thoughtful and well-researched blog posts let readers know that you’re serious about your business and know what you’re doing. This confidence in you will not only make your audience more likely to buy from you, it will also give them a reason to spread the word about your blog and your business.

A business blog is essentially a relationship-building tool, and an effective one at that. Blog readers from your target market could find your blog through search engines or links, read it, and decide to see what your business has to offer. Prospects might arrive at your blog from your business site, and reading it could give them the push they need to become paying customers. Either way, the blog proves to be a wonderful asset.

 

Blogging offers a multitude of benefits for men and women entrepreneurs alike. If you don’t already have a blog, you’re missing out on a grand opportunity to grow your business. It’s easy to get started, so what are you waiting for?

 

Here’s to your Success!

Jerry D Ross

 

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