Posts tagged Social Networking

Making the Most of Our Marketing Tools

Making the Most of Our Marketing Tools

Making the Most of Our Marketing Tools

Every successful Internet marketer has a tool chest. It’s not filled with hammers, wrenches and screwdrivers, though. It contains items that will help analyze the competition, build search engine rankings and traffic, and aid in establishing a brand.

 

There are lots of great tools out there for Internet marketers. Some are free, while others come at a price. Each has its own unique benefits. Yet the results we get from them are dependent on how we use them. Here are some tips for making the most of your Internet marketing tools.

 

* Have a clear picture of your target market.

Before you do anything, make sure you have a clear picture of your target market. This is essential for any marketer, online or off. You could have the best products, glowing recommendations and stellar customer service, but if you’re marketing to the wrong people, they’re not going to bite.

 

* Keep your eyes open for new marketing tools.

They’re popping up all the time. By being an early adopter, you can often get better results than you would if you waited until everyone else tries it.

 

* Don’t, however, use a tool just because everyone else is.

Some marketing tools are not a good fit for some businesses. It doesn’t hurt to give new things a try, but if they’re dead weight, don’t feel obligated to continue with them. Doing so could be a huge waste of time.

 

* Avoid overusing social networking tools.

It’s important to keep things updated regularly, but don’t overdo it. Spending too much time on such things will take away time that could be spent on activities that will directly make you money.

 

* Encourage site visitors to add you as a friend on social networking sites.

Those who are active on them will do so if they like what you have to offer. Then you will have the opportunity to expose them to your products and business repeatedly, even if they did not join your mailing list.

 

* Monitor the results you’re getting from your marketing tools.

Have your search engine rankings improved due to a change in strategy that you made because of one of these tools? Have customers found you through social networking sites? Make note of these things to determine whether you should continue with the tools you’re using.

 

* Keep your tools updated to the latest versions.

Developers often add new and improved functionality to their software, but if you don’t upgrade, you won’t be able to take advantage of it.

 

Taking advantage of Internet marketing tools can be a big help in growing our businesses. By using them wisely, we can rise above the competition and build profitable relationships with our target markets.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below.

Free free to contact me with questions or suggestions.

How Important Is Your Online Presence?

How Important Is Your Online Presence?

 

When conducting any type of business, the use of proper etiquette and professionalism are paramount to keeping your customers happy and wanting to come back. Well, the same basic rules apply when it comes to your actions and reactions online.

 

How important is your online presence

Proper etiquette has been taught to us since childhood. Use your fork, not your fingers. Knock before entering a room. Say please and thank you. So why would it be any different when it comes to life online?

 

Your goal with social networking is to attract as well as keep your customers. In order to accomplish this, take a certain level of work in creating your online presence. You want to be seen with a positive eye, and not regarded as a bother or inconvenience to those around you.

 

When using a social networking medium, you don’t want to post just to be heard, or for the sake of your name showing up on everyone’s page three times a day. This will not leave people with a good impression of who you are and what you represent. Instead of plugging your site yet again, ask a question to receive feedback, or post a news story which may be interesting to your readers.

 

When people see your “handle” appear, they shouldn’t feel like they have to run to escape a barrage of debate. Be prepared to lose a battle, admit when you are wrong and allow others to have their personal views. You are more likely to gain respect by lowering your guard on a topic people know you are passionate about, instead of always fighting to have the last word.

 

The majority of your clientele probably doesn’t stem from your social network. When you are taking time to network, have some fun while turning off the “business button” for awhile. Learn about what others have on their minds, what’s new and what’s not and where you possibly fit into the mix, without considering how it will help business. Consider it your virtual water cooler and relax for a few minutes.

 

Show your real self. Social networking channels aren’t the place for the creation of different personas. By writing in your own personal way, you won’t have the hassle of trying to remember which of your personas said what to whom. Not only will it become exhausting, but it could result in you making a persona mix-up. Should this happen, you could easily lose some of your clients, as well as lose any potentials who were lurking in wait for the perfect timing. If you have multiple projects, aiming at networking with different types of people for each one, just say so. Authenticity will help you gain the contacts you need, as well as those who are interested in what you could possibly have to offer them.

 

Social networking of any sort can be a very important tool when it comes to the business world connected to the internet. Learning to use it properly, as well as honestly, will result in a more positive experience for you, your current and your potential clients.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below.

Free free to contact me with questions or suggestions.