Posts tagged Social Media

How to Get Low-Cost and Free Advertising for Your Small Business

How to Get Low-Cost and Free Advertising for Your Small Business 

JerryDRoss.com - Business Success Solutions

How to get low-cost and free advertising for your Small Business is an important issue, especially for a home or small business just starting out. If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back.

 

Email

Email is a great, cost-effective way for get your name out there, contact potential customers, and keep existing customers up to date and coming back. And while developing an email list may take some time and effort, sending out an email once you have a list takes very little time.

 

You can get email addresses by simply asking for them on your webpage about a related topic to your products, asking for them from your customers when you take an order, or offering a free product or service in exchange for an email address.

 

Many people get emails by offering people products in exchange for the email addresses of their friends, but these are often far less useful than when people give you their email addresses themselves. Ninety-nine percent of the time, the friends really aren’t going to be interesting in what you have to offer.

 

Word of Mouth

Word of mouth is also a great way to get word about your business out there, and it generally costs you nothing.

 

The key to starting word of mouth business is not only to tell people to pass the word on to their friends, but more importantly, to treat the customer right so they want to spread the word.

 

Social Media

Social networking sites are a great way to start a word of mouth campaign about your business. These are sites like Twitter, Facebook, and other sites where people can ad their friends, bands they like, and businesses or products they might be a fan of.

 

Then, if someone is a friend, the site will often automatically suggest they become a friend with or a fan of the same things. Soon, you’ll have a bunch of people who are all fans of your business – then you can use the page to send updates to all of them about new products, services, and promotions. It’s all free and pretty simple to get started.

 

Blogs

Blogs are another way to get people interested in your products and keep current customers up to date. Starting a blog is simple, there are tons of blog sites that will pretty much set the whole thing up for you. The trick is actually getting people to read it.

 

You can use different SEO techniques including microblogs like Twitter, but you also need to provide quality content that people actually want to read. Start your blog by not only talking about your business and ideas, but also those of other people. If you refer someone to a good article or great deal, they’re much more likely to keep reading.

 

While you may decide to spend some money on your advertising, you can still supplement with these methods to boost your exposure even more.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

Ten Ways to Increase Your Twitter Followers

Ten Ways to Increase Your Twitter Followers

JerryDRoss.com - Business Success Solutions

When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they’ll agree to follow you back. Below are tips Increase Your Twitter Followers.

 

The following are other ideas which can help increase your twitter followers:

 

1) Connect your blog or social network site to your profile.

By adding a link to each of your social media profiles to your Twitter profile, and vice versa, you are making sure everyone you know is able to reach you in all the places they have accounts as well.

2) Ask others to recommend your profile.

A blog reader could recommend your social networking page, or other members of your social network could recommend your blog. Word of mouth can go a long way, especially in the world of social networking. Although you may not get every person who hears of you on your Twitter page, you can easily raise the number with a few referrals from friends.

 

3) Purchase banner ads which in turn can be linked to your profile.

This way, when your website banner ads are clicked on, the link is automatically established to your Twitter page. This will prevent anyone having to search far and wide in order to find you.

 

4) Use usernames and avatars which match either your business or other social networking sites.

When you sign up for your Twitter account, use the same name you have on other social network sites. If this name isn’t available, try to use something as similar as possible. You can use the same avatar as well. Anyone who is familiar with you from another site will notice when you send out a tweet.

 

5) Avoid spamming your Twitter.

If you constantly drop in silly and unproductive comments several times a day, people won’t take you seriously for long. Make sure you are adding something of value when you post. While it’s fine to post your own URL, joining into conversations will show people you are approachable.

 

6) Ask Questions on Twitter

Asking questions will show people you are not only looking for input, but you don’t consider yourself a guru either. Who knows – this may result in not only receiving an answer to your question, but with reciprocal following as well.

7) Be careful when posting URLs in Twitter.

If the link is too long, it will be shortened with tinyurl. If this happens, it becomes impossible to see the source link to figure out what the page is before clicking through. Before you post any links, it’s recommended you write a short description or the title of the page.

 

8) Follow people from within your personal niche.

Not only will you be able to understand what they are talking about, but you may be able to bounce some ideas off them when you get stuck. Having similar concerns and experiences means they are more likely to follow you as well.

 

9) The difference between bios and backgrounds is easy.

Bios on Twitter are short and to the point, unlike an About Me page found on most blogs. People will get to know you from how and what you tweet, not from a novel written in your bio section.

 

10) If at first you don’t succeed, try again.

The most experienced in the internet world make mistakes sometimes. It’s part of life. If you find you have made a mistake in one of your tweets, fix it. If you find you have chosen the wrong person to follow, stop following them.

 

Take the time to work out the kinks on your Twitter page, and you will see how quickly everything else will fall into place.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.