Posts tagged Seo

What’s Included in an Online Marketing Plan?

What’s Included in an Online Marketing Plan?

JerryDRoss.com Business Success Solutions

 

When developing your online marketing plan, you have to take into account all your goals for it. You need to understand who your audience is, how to make them aware of you, and what their buying process is, so that you can create the best online marketing plan for them.

 

Here’s what an online marketing plan will consist of.

 

Website Management and Updates

From the start, create a website that takes into consideration all the rules of SEO. Do this from the first page created, to every page that links in, and every article, blog post or image that you include. Everything should be something that you know will advance your marketing goals.

 

SEO: On- and Off-Page

Learn everything you can about SEO, because getting organic traffic that you don’t directly pay for via pay per click or other types of advertisements is worth even more than paid traffic. Why? Audience members who seek you out, rather than the other way around, will be more likely to convert to paying customers. They’re going to be much more likely to buy than someone who reads and responds to an advertisement.

 

Link Building On and Off Your Website

Link building helps search engines, but it also helps your audience find your information in a more organized fashion. Consider your link-building strategy and create a plan of action going forward that will provide links from outside your website to your content, plus links within your website to more of your content.

 

Locally Optimize

One way to ensure that people find you, especially if you have a locally focused business, is to ensure that you use keywords that help local people find and discover you. For example, if you’re a local dentist you want to use the name of your location as well as the name of your business within meta descriptions, headers, titles and tags.

 

Press Releases

Many people dismiss press releases as offline marketing, but today with PRWeb.com you can send out press releases online, too. This will provide information for your audience in numerous ways. You can put the press release on your website, as well as send it out to those who might want to pick up the story.

 

Email Marketing

No online marketing plan is complete without email marketing. Email marketing is the lifeblood of your online marketing plan, and will infuse your online marketing program. With email marketing you have a way to capture leads, turn them into customers, and more.

 

Blogging

Everything starts with your website or blog. All the content you create, all the products you promote, and all the services you provide, live on your blog or website. Even if you have a store front, the website or blog is the central hub of your online existence.

 

Social Media

Using social media to promote your content and information to your audience is a fabulous way to get the word out. Plus, it’s a great way to engage and build trust with your targeted audience. You can have conversations, share interesting things you read, share the information that others share with you, and more.

 

Pay Per Click

Using Google Ads, Facebook Ads, Twitter Ads and more, you can conduct pay-per-click campaigns that get great results and are a good addition to the other types of market that you do online.

 

Reputation Management

Use articles, eReports, white papers, posts, messages and more to boost and manage your online reputation. This is a useful aspect of online marketing that should not be ignored.

 

You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

10 Great Ways to Promote Your Course

10 Great Ways to Promote Your Course

JerryDRoss.com - Business Success Solutions

Once you have created a course and set it up on a delivery platform, you need to start promoting your course. If you don’t promote your course, then no one will purchase it and you won’t earn money. Promotion is when the real work of the entire course happens. There are multiple ways to promote your course.

 

1. SEO

Search engine optimization is very important to ensure that people find out about your course. There is on-page and off-page SEO to consider. In short, SEO when done right can enhance the ability of your audience to find your sales pages, blogs, and course.

 

2. Social Media

Use social media to promote your courses. Hint about them and give a sneak peek into them. Pull out quotes from your course to promote with memes on social media, using images that relate to your course.

 

3. Blogging

Write a series of blog posts about the problems that can be solved by taking the course. If you educate the audience on their pain points and then give them the solution to solve it, the course, they will sign up.

 

4. Interviews

Conduct interviews with people who have radio or podcasts. During the interview, mention your eCourse, offering a special coupon code for listeners.

 

5. Testimonials

Give your course to a few good people in order to collect testimonials for the course so that you can put them on your sales page. People like proof that your program works, and this is the best way to gather that proof.

 

6. EBook

You can actually turn the course idea into an eBook which you can use to promote the course. Make an eBook that discusses the pain points and potential solutions to the problems, including your eCourse.

 

7. Webinars

Have a webinar to talk about the pain points and problems of the audience the course is for. Then give them a special offer they can’t refuse if they sign up right now for the full eCourse.

 

8. Sales Page

A really awesome sales page can help you promote your eCourse. You want a page that is totally focused on your audience, their pain points, and how the course will solve their problems.

 

9. Affiliate Marketing

You can use many affiliate networks in addition to your sales page to promote your course. It depends on how you set up the course but you can use aMember.com, ClickBank.com, and other affiliate software to help promote your course. When you have other people helping, you’ll sell a lot more courses.

 

10. Giveaways

You can give away small reports, small segments of the course, and other information to get people to sign up for an email list where you can promote the course in more detail.

 

It’s important to do a combination of every one of these ways to promote your eCourse if you want to earn you a lot of money from it. A course can earn hundreds and even thousands of dollars if you do what it takes to get the word out to the audience.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.