Posts tagged Search Engines

The Importance of Linking for SEO

The Importance of Links and Linking for SEO

We hear about using linking strategies to improve search engine optimization (SEO). But what’s the importance? What is linking anyway? Search engines are in the business of providing the most relevant sites to people searching for information. They use linking as one of the tools to judge which sites are more relevant or important for that particular information.

SEO BACK Links

Using Linking Strategies for your sites SEO is very important. Linking is when one site puts the URL of another site in their content. For example, you write in your blog about a blog you read and you put that blogs URL in your content, allowing a way for your readers to click on that URL and quickly pull up the other site.

The importance comes when search engines review your site, they see your site as more relevant when it links to other sites and also when other sites link to you. For example, if CNN has an article which 1000’s of other sites link to, the Google sees CNN as more important, because 1000’s of other site owners deem them important enough to link to.

When you link to another site you are showing search engines that you think it is important, or relevant enough to link to. You are also raising your own relevance in the search engines because they see you are connecting beyond your own site. There are three main types of Linking which you should be concerned with. They all play a part in increasing your SEO and page ranking.

Three Types of Links.

1. Outbound Links

Outbound links are links you put in your content that point out to other sites. You might write a post about Amazon.com, so you link to their site. As I mentioned earlier, this type of link will help your page ranking and SEO, so they should be used. They raise the relevance of your site some. Use Outbound links when ever they are relevant and appropriate in your content.

2. Inbound Links

Inbound links, also know as Backlinks, are links that other sites have which point to your site. These are more important in SEO because they show search engines that other sites see your site as important. They are also harder to obtain because you have to get other site owners to see your content as worthy of being linked to. They are harder to obtain, but worth the efforts.

One means of obtaining more backlinks is to comment on other sites posts. The more you comment on other blogs, the more you build connections with other sites and the better you become know among other writers. Thus, the more likely you’ll have others link to your site. There other strategies, but this is a good one to start with.

3. Internal Links

Internal Links are when you link from one page or post on your site to other pages or posts on your site. These are also good in that each link in and out of a page or post adds a little relevance to that page.

So it is good to link from one page or post to another.Having a Site Map or Category page with links to all your pages or posts is a good start. Also, as you write posts, offer a list of posts at the bottom which your reader might also want to read. In this way you are constantly linking each post to several other posts.

4. Anchor Text Links

Anchor Text Links can apply to all of the other 3 types. Anchor Text Links are when words within your content are linked to other pages, posts or sites. For example, you might use a key word of MLM Traing and link it to an external site which provides MLM Training. This can be a powerful way to sprinkle links into your content in a natural, unobtrusive way.

Anchor Text Links can be used in your posts to link to other internal posts; in your posts to link to external sites; and in external sites to create backlinks to your site. Another form or Anchor Links is when a picture is linked to another site, etc.

As you see there are several types of links, all of which are important in your linking strategy in helping to improve your page ranking in search engines. Your linking strategy can be a big part of your SEO which helps to bring relevant visitors to your site.

Your linking strategy can ultimately be a major part of your online marketing success.

Here’s to your linking success!

Jerry D Ross

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21 Reasons You Should be Blogging

21 Reasons to Blog

Why You Should Be Blogging rather that watching TV or otherwise burning up your spare time.

 

We all have freedom to choose what we do each day in our “spare” time. We can sit and watch TV all evening or drink a few beers with the buddies, or do some other form of wasting our days away. Don’t get me wrong, we all need down time and recreation time. We need to spend time with our families and friends. We need balance in life.

21 Reasons to Blog

 

 

But if you’re spending hours and hours watching TV or wasting your time away, why not be blogging? If you’re serious about building a home business for your future time freedom, you need to be using today in a productive manner.

 

 

 

 

21 reasons you should be blogging instead of wasting your hours away watching TV, etc.

 

1. You build your reputation as an industry leader and expert in your area. The more material you’ve written, the more your knowledge and expertise will become known.

2. You learn more on your areas of interest as you research material for writing about in your blog. The more you learn through research, the more of a leader you become.

3. You increase your web sites optimization for search engines (SEO). The more posts you have the more information which can potentially be found by search engines.

4. You grow your list of followers as you have more and more material for them to find and want to come back to. More people opt into your lists and link up with you in other social media.

5. You build relationships with your customers.

6. You grow your company brand.

7. You grow your on personal brand. Your blog and you personally become more known.

8. You grow a larger body of material which can be catalyst for other marketing techniques, such as videos, articles etc.

9. Builds your social network.

10. Fosters ideas for future posts and material.

11. Gives you a creative outlet.

12. Solidifies your thoughts and ideas into writing.

13. You help other people by providing needed information.

14. Helps you make a positive impact on the world with your writings and with your business.

15. You build a community and create sharing among others.

16. You grow your business and income.

17. You move closer to your goal of financial and time freedom.

18. You have Fun!

19. You compile material for your future book.

20. You gather feedback from your customers.

21. You give to the world!

So the next time when you’re tempted to just let the day drift away from you, remember that blog you’ve been planning to keep up on. Take time now to build your business so down the road you’ll have the time freedom you want as well as the financial freedom to enjoy it.

Here’s to your blogging success!

Jerry D Ross

You might also find these posts helpful:

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