Posts tagged Reputation

Blogging for Great Success

Blogging for Great Success

JerryDRoss.com - Business Success Solutions

 

The Internet is full of great new ways to communicate and form relationships with your customers. While businesses used to rely on email they can now use forums, social networking sites, RSS feeds, and tons of other means. One great way to talk to your customers and colleagues is through blogging.

 

While blogging has gained a lot of popularity for social networking and keeping tabs on celebrities, it’s also a great way to keep customers up to date on news, products, opinions, or just about anything. Instead of having to send out bulk email or contact people individually, you can make a quick blog post online and be done. They can include links, products, videos, just about anything you want.

 

Nowadays, you see businesses claim that they know you or tell you that coming to them is like coming to a friend or neighbor. That’s because business has gotten so big and technical, customers are often treated like a number instead of a person. This is especially true online where there is often little or no personal contact. People like the feeling of knowing someone they are hiring. If they feel like you’re a friend to them, they’re more willing to hire you, buy your products, pay more, and tell their friends about you.

 

A blog is a great way to make your customers and potential customers feel like they know you and can trust you with their business. Sure, it’s not a real face-to-face conversation, but blogs give you regular contact and are generally much more personal than sales letters or even normal business email. They turn you into a person, not just a business.

 

If you have a good blog with great content, you can get people talking. If you foster an open environment on your blog, you can get great discussions going on your site. Eventually, people will start talking about your site. And the more people talk about you, the more people hear about you. The best part is, when they talk about you, they’re also going to link back to your site, raising your search engine rankings so even more people can hear about you. Before you know it, you’ve reached hundreds, if not thousands of new customers.

 

If you do it right, take time, and research your blog topics, you’ll be able to develop a reputation. People talking about you is great, but it doesn’t necessarily make them think you’re credible. A blog can help you build a reputation as an expert in a field. This is especially good if you’re thought of as a helpful expert.

 

The best part about blogging is that it’s easy. While you’re working on a large project, you can write short blog entries on your breaks. You can write a couple blog posts before you go to bed. Or, if you’re writing a large piece, you can reword parts you write as you go and save them later for blog entries to promote the topic.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

What’s Included in an Online Marketing Plan?

What’s Included in an Online Marketing Plan?

JerryDRoss.com Business Success Solutions

 

When developing your online marketing plan, you have to take into account all your goals for it. You need to understand who your audience is, how to make them aware of you, and what their buying process is, so that you can create the best online marketing plan for them.

 

Here’s what an online marketing plan will consist of.

 

Website Management and Updates

From the start, create a website that takes into consideration all the rules of SEO. Do this from the first page created, to every page that links in, and every article, blog post or image that you include. Everything should be something that you know will advance your marketing goals.

 

SEO: On- and Off-Page

Learn everything you can about SEO, because getting organic traffic that you don’t directly pay for via pay per click or other types of advertisements is worth even more than paid traffic. Why? Audience members who seek you out, rather than the other way around, will be more likely to convert to paying customers. They’re going to be much more likely to buy than someone who reads and responds to an advertisement.

 

Link Building On and Off Your Website

Link building helps search engines, but it also helps your audience find your information in a more organized fashion. Consider your link-building strategy and create a plan of action going forward that will provide links from outside your website to your content, plus links within your website to more of your content.

 

Locally Optimize

One way to ensure that people find you, especially if you have a locally focused business, is to ensure that you use keywords that help local people find and discover you. For example, if you’re a local dentist you want to use the name of your location as well as the name of your business within meta descriptions, headers, titles and tags.

 

Press Releases

Many people dismiss press releases as offline marketing, but today with PRWeb.com you can send out press releases online, too. This will provide information for your audience in numerous ways. You can put the press release on your website, as well as send it out to those who might want to pick up the story.

 

Email Marketing

No online marketing plan is complete without email marketing. Email marketing is the lifeblood of your online marketing plan, and will infuse your online marketing program. With email marketing you have a way to capture leads, turn them into customers, and more.

 

Blogging

Everything starts with your website or blog. All the content you create, all the products you promote, and all the services you provide, live on your blog or website. Even if you have a store front, the website or blog is the central hub of your online existence.

 

Social Media

Using social media to promote your content and information to your audience is a fabulous way to get the word out. Plus, it’s a great way to engage and build trust with your targeted audience. You can have conversations, share interesting things you read, share the information that others share with you, and more.

 

Pay Per Click

Using Google Ads, Facebook Ads, Twitter Ads and more, you can conduct pay-per-click campaigns that get great results and are a good addition to the other types of market that you do online.

 

Reputation Management

Use articles, eReports, white papers, posts, messages and more to boost and manage your online reputation. This is a useful aspect of online marketing that should not be ignored.

 

You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.