Posts tagged Relevance

The Importance of Linking for SEO

The Importance of Links and Linking for SEO

We hear about using linking strategies to improve search engine optimization (SEO). But what’s the importance? What is linking anyway? Search engines are in the business of providing the most relevant sites to people searching for information. They use linking as one of the tools to judge which sites are more relevant or important for that particular information.


Using Linking Strategies for your sites SEO is very important. Linking is when one site puts the URL of another site in their content. For example, you write in your blog about a blog you read and you put that blogs URL in your content, allowing a way for your readers to click on that URL and quickly pull up the other site.

The importance comes when search engines review your site, they see your site as more relevant when it links to other sites and also when other sites link to you. For example, if CNN has an article which 1000’s of other sites link to, the Google sees CNN as more important, because 1000’s of other site owners deem them important enough to link to.

When you link to another site you are showing search engines that you think it is important, or relevant enough to link to. You are also raising your own relevance in the search engines because they see you are connecting beyond your own site. There are three main types of Linking which you should be concerned with. They all play a part in increasing your SEO and page ranking.

Three Types of Links.

1. Outbound Links

Outbound links are links you put in your content that point out to other sites. You might write a post about, so you link to their site. As I mentioned earlier, this type of link will help your page ranking and SEO, so they should be used. They raise the relevance of your site some. Use Outbound links when ever they are relevant and appropriate in your content.

2. Inbound Links

Inbound links, also know as Backlinks, are links that other sites have which point to your site. These are more important in SEO because they show search engines that other sites see your site as important. They are also harder to obtain because you have to get other site owners to see your content as worthy of being linked to. They are harder to obtain, but worth the efforts.

One means of obtaining more backlinks is to comment on other sites posts. The more you comment on other blogs, the more you build connections with other sites and the better you become know among other writers. Thus, the more likely you’ll have others link to your site. There other strategies, but this is a good one to start with.

3. Internal Links

Internal Links are when you link from one page or post on your site to other pages or posts on your site. These are also good in that each link in and out of a page or post adds a little relevance to that page.

So it is good to link from one page or post to another.Having a Site Map or Category page with links to all your pages or posts is a good start. Also, as you write posts, offer a list of posts at the bottom which your reader might also want to read. In this way you are constantly linking each post to several other posts.

4. Anchor Text Links

Anchor Text Links can apply to all of the other 3 types. Anchor Text Links are when words within your content are linked to other pages, posts or sites. For example, you might use a key word of MLM Traing and link it to an external site which provides MLM Training. This can be a powerful way to sprinkle links into your content in a natural, unobtrusive way.

Anchor Text Links can be used in your posts to link to other internal posts; in your posts to link to external sites; and in external sites to create backlinks to your site. Another form or Anchor Links is when a picture is linked to another site, etc.

As you see there are several types of links, all of which are important in your linking strategy in helping to improve your page ranking in search engines. Your linking strategy can be a big part of your SEO which helps to bring relevant visitors to your site.

Your linking strategy can ultimately be a major part of your online marketing success.

Here’s to your linking success!

Jerry D Ross

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How Important is Google Plus to SEO?

How important is Google Plus for you sites SEO?

The purpose of your marketing site is to draw visitors to read your messages and click on your offers. If that’s your purpose, then you’re concerned about SEO, Search Engine Optimization. So what affect does Google+ have on SEO? When someone clicks on 1+ on your site and shares your site with their Circle on Google+, what affect does it have?


How SEO Works.

When Google and the other search engines receive a search request (when someone types in a search phrase), they try to figure out which sites are most relevant to that search and list them by most relevant ranking. When you work to optimize your site for search engines, you are trying to get a higher ranking in the search results; preferably to rank on the first page of results.

The search engines use various means to judge the relevance or ranking of a page. They look at content to see how relevant it is to the search phrase. They look at several other things, including how much the page is shared in the social networking groups, such as Twitter, Facebook, etc. The more the site is shared in the social media, the more relevant the search engines usually assume it is.


Where does Google Plus come in?

Google Plus

Google Plus


Google+ is another social media platform, similar in some ways to Facebook. So, the more your site is shared on Google+, the more relevance it will probably have. But, since Google+ is owned and operated by Google, the data can more easily be studied and used, so it Google+ may have a quicker affect on ranking withing Google searches than the other social media platforms might.

Another interesting thing about Google+ is that Google tends to list, in their searches next to the article’s author, the number of Google+ Circles that person is a part of. This would indicate that an author who is member of more Circles might gain a benefit in ranking over an author not in Google+ Circles. At any rate, it shows the interconnectivity of Google Search with Google+.

Bottom line; because Google+ and Google Search are so tightly interconnected, there is a strong indication that the more your site is shared in Google+, the greater the positive benefit to your Google Search ranking.


What do we learn from it all?

The thing we should take away from this is that if we want to rank higher in Google Search results, we need to increase our number of 1+’s. We need to have our site shared by more Google+ users, as well as with the other social media platforms. How do we have our site shared more on Google+.


Be active in Google Plus.

One way to help increase your site being shared in Google+ Circles is to be involved in Google+. Share other’s sites and participate in Circles. Become known. It’s much the same as is recommended with Twitter and Facebook; be involved, share content, re-share other’s contents. When you share other’s content, it will tend to come back to you.


Plant a seed of +1’s your site.

That may seem a bit basic, but why not ask your friends to help you get started ranking higher. Most friends would be glad to help out a little with your success. People can shy away from being the first one to “like” or “+1” an article. By having a few +1’s from friends, you start a seed of +1’s and others are more likely to follow.

Anyone with a Google gmail account would also have Google Plus available to them. Why not ask your friends to join a Circle and also +1 your site. By the way, if you happen to have multiple gmail accounts (hint) you could also use your various accounts to +1 your site to start a seed.


Bottom Line.

The main thing we should remember is that the more your site is shared with others, whether on Google+, Facebook, Twitter, LinkedIn, etc., the higher the search engine ranking tends to be. Also, the more it’s shared, the more likely others will find you in the social media groups. The more your site is shared in social media, the more chance that other visitors will find you.

Here’ to your Social Sharing Success!

Jerry D Ross

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