Posts tagged People Information

The Importance of Linking for SEO

The Importance of Links and Linking for SEO

We hear about using linking strategies to improve search engine optimization (SEO). But what’s the importance? What is linking anyway? Search engines are in the business of providing the most relevant sites to people searching for information. They use linking as one of the tools to judge which sites are more relevant or important for that particular information.

SEO BACK Links

Using Linking Strategies for your sites SEO is very important. Linking is when one site puts the URL of another site in their content. For example, you write in your blog about a blog you read and you put that blogs URL in your content, allowing a way for your readers to click on that URL and quickly pull up the other site.

The importance comes when search engines review your site, they see your site as more relevant when it links to other sites and also when other sites link to you. For example, if CNN has an article which 1000’s of other sites link to, the Google sees CNN as more important, because 1000’s of other site owners deem them important enough to link to.

When you link to another site you are showing search engines that you think it is important, or relevant enough to link to. You are also raising your own relevance in the search engines because they see you are connecting beyond your own site. There are three main types of Linking which you should be concerned with. They all play a part in increasing your SEO and page ranking.

Three Types of Links.

1. Outbound Links

Outbound links are links you put in your content that point out to other sites. You might write a post about Amazon.com, so you link to their site. As I mentioned earlier, this type of link will help your page ranking and SEO, so they should be used. They raise the relevance of your site some. Use Outbound links when ever they are relevant and appropriate in your content.

2. Inbound Links

Inbound links, also know as Backlinks, are links that other sites have which point to your site. These are more important in SEO because they show search engines that other sites see your site as important. They are also harder to obtain because you have to get other site owners to see your content as worthy of being linked to. They are harder to obtain, but worth the efforts.

One means of obtaining more backlinks is to comment on other sites posts. The more you comment on other blogs, the more you build connections with other sites and the better you become know among other writers. Thus, the more likely you’ll have others link to your site. There other strategies, but this is a good one to start with.

3. Internal Links

Internal Links are when you link from one page or post on your site to other pages or posts on your site. These are also good in that each link in and out of a page or post adds a little relevance to that page.

So it is good to link from one page or post to another.Having a Site Map or Category page with links to all your pages or posts is a good start. Also, as you write posts, offer a list of posts at the bottom which your reader might also want to read. In this way you are constantly linking each post to several other posts.

4. Anchor Text Links

Anchor Text Links can apply to all of the other 3 types. Anchor Text Links are when words within your content are linked to other pages, posts or sites. For example, you might use a key word of MLM Traing and link it to an external site which provides MLM Training. This can be a powerful way to sprinkle links into your content in a natural, unobtrusive way.

Anchor Text Links can be used in your posts to link to other internal posts; in your posts to link to external sites; and in external sites to create backlinks to your site. Another form or Anchor Links is when a picture is linked to another site, etc.

As you see there are several types of links, all of which are important in your linking strategy in helping to improve your page ranking in search engines. Your linking strategy can be a big part of your SEO which helps to bring relevant visitors to your site.

Your linking strategy can ultimately be a major part of your online marketing success.

Here’s to your linking success!

Jerry D Ross

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5 Keys to Online Business Success

5 Keys to Online Business Success

5 Keys to Online Business Success

So many people have tried Internet Marketing, MLM, Network Marketing and other means of having their own Home Based Business. So many have tried and so many have failed.

No one has to fail in their Internet Marketing Business! Everyone can succeed! If they know and apply some basic keys to Online Business Success.

There are many strategies and methods of Internet Marketing; Blogging, Facebook, Twitter, Article Writing, etc. One can use a combination of several of them. But the method, or tool used to Market Online is not so much the key as how one goes about running the Marketing Business.

Here are just some of the Keys to Success in Marketing that if followed will help assure your success:

1. Determine to Succeed!

That sounds simple. Right? We all want to succeed. Right? But are you really determined to succeed, against any obstacle that comes at you? A major key to success is a burning desire to succeed in what you’re doing. You can not go at Internet Marketing half way. You need to go at it with all your efforts to really succeed!
Napoleon Hill in his book, Think and Grow Rich, talked about how one must believe, and anything that one can conceive and believe, he can achieve. You must have a burning determination to succeed in Internet Marketing to achieve great success!

2. Be Consistent!

To Grow Your Online Business, you have to be consistent in your efforts. You need to regularly update and add to whatever method you use to market online. For example: if you are blogging, you need write a new blog regularly. If you create a blog and don’t add to it but once a month, it will not be affective.
The more you update and add to your method, the more people will find you on the Internet. You will develop a following and become a leader that people look to to find information they are looking for. In the same way search engines will find you better and give you a higher ranking. To be effective and Succeed in Internet Marketing, you need to Be Consistent in your efforts!

3. Never Stop Learning!

None of us know everything there is to know about Internet Marketing or any other Marketing method. We all need to continually update our understanding of Marketing Methods and Marketing Systems. We all need to continually read and listen to motivational material and gain ideas from the experts and gurus in the Marketing Industry. Tap into the blogs and pages of the Top Producers in your Business or Opportunity as well as Top Producers in other Businesses. Learn from those who are getting it right!

4. Use a Successful Marketing System!

You need a Marketing System that helps do much of the work for you. You don’t need, nor should you attempt to build a system from scratch. Not if you’re are just starting out in Internet Marketing. There are several Proven and Successful Marketing Systems available that you can plug into and utilize the expertise of those who have spent years learning what works and what doesn’t work. The Good Marketing Systems also have tons of free Training Material available to their members. Don’t re-invent the wheel. Use an established Successful Marketing System!

5. Give Value!

If your motivation is just about how much money you can make, then Marketing may not be for you. A major key to successful Internet Marketing is to Give useful information and service to others.
The more others see that you provide useful, helpful material, the more they will come back to you when they need other information. When they see what useful material you provide, they will come to trust you. You become an industry leader and they will come back to buy your products because they trust in you.
Some call it Attraction Marketing because you attract people to you, rather than chase them. It’s a major Key to Marketing: the more you Give Value to others and you’ll receive in return.

These are just a few of the Keys to Successful Internet Marketing. Others could be added and as you follow these keys, you’ll learn many others along the way and make your own list.

Follow these keys and you can Succeed in Your Internet Marketing Business.

Here’s to your Success!

Jerry D. Ross

P.S.
It’s great to meet you and feel free to contact me if you ever need anything.

Jerry

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