Posts tagged Outbound Links

The Importance of Linking for SEO

The Importance of Links and Linking for SEO

We hear about using linking strategies to improve search engine optimization (SEO). But what’s the importance? What is linking anyway? Search engines are in the business of providing the most relevant sites to people searching for information. They use linking as one of the tools to judge which sites are more relevant or important for that particular information.


Using Linking Strategies for your sites SEO is very important. Linking is when one site puts the URL of another site in their content. For example, you write in your blog about a blog you read and you put that blogs URL in your content, allowing a way for your readers to click on that URL and quickly pull up the other site.

The importance comes when search engines review your site, they see your site as more relevant when it links to other sites and also when other sites link to you. For example, if CNN has an article which 1000’s of other sites link to, the Google sees CNN as more important, because 1000’s of other site owners deem them important enough to link to.

When you link to another site you are showing search engines that you think it is important, or relevant enough to link to. You are also raising your own relevance in the search engines because they see you are connecting beyond your own site. There are three main types of Linking which you should be concerned with. They all play a part in increasing your SEO and page ranking.

Three Types of Links.

1. Outbound Links

Outbound links are links you put in your content that point out to other sites. You might write a post about, so you link to their site. As I mentioned earlier, this type of link will help your page ranking and SEO, so they should be used. They raise the relevance of your site some. Use Outbound links when ever they are relevant and appropriate in your content.

2. Inbound Links

Inbound links, also know as Backlinks, are links that other sites have which point to your site. These are more important in SEO because they show search engines that other sites see your site as important. They are also harder to obtain because you have to get other site owners to see your content as worthy of being linked to. They are harder to obtain, but worth the efforts.

One means of obtaining more backlinks is to comment on other sites posts. The more you comment on other blogs, the more you build connections with other sites and the better you become know among other writers. Thus, the more likely you’ll have others link to your site. There other strategies, but this is a good one to start with.

3. Internal Links

Internal Links are when you link from one page or post on your site to other pages or posts on your site. These are also good in that each link in and out of a page or post adds a little relevance to that page.

So it is good to link from one page or post to another.Having a Site Map or Category page with links to all your pages or posts is a good start. Also, as you write posts, offer a list of posts at the bottom which your reader might also want to read. In this way you are constantly linking each post to several other posts.

4. Anchor Text Links

Anchor Text Links can apply to all of the other 3 types. Anchor Text Links are when words within your content are linked to other pages, posts or sites. For example, you might use a key word of MLM Traing and link it to an external site which provides MLM Training. This can be a powerful way to sprinkle links into your content in a natural, unobtrusive way.

Anchor Text Links can be used in your posts to link to other internal posts; in your posts to link to external sites; and in external sites to create backlinks to your site. Another form or Anchor Links is when a picture is linked to another site, etc.

As you see there are several types of links, all of which are important in your linking strategy in helping to improve your page ranking in search engines. Your linking strategy can be a big part of your SEO which helps to bring relevant visitors to your site.

Your linking strategy can ultimately be a major part of your online marketing success.

Here’s to your linking success!

Jerry D Ross

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7 Simple Tips to Boost Blog Traffic

Boosting your Blog Traffic.

It goes without saying that if you are going to grow your business through using a blog, then the key is to build traffic to your blog. You need visitors to come to your blog a see that you have valuable offers for them. Often just using a few simple techniques can boost traffic to your blog considerably.

As you continue to build your online business, continue to incorporate these and other techniques to continually improve your blogs SEO as you continue to optimize the site for search engines and bring more traffic into your blog.

7 Simple Tips to Boost Traffic to Your Blog.

Boost Blogging Traffic

Here are 5 simple techniques you can use to increase your blog traffic. Even starting with a couple of them and then adding more as you go along can help increase traffic to your blog.

1. Post Often. Increase Post Frequency.

One of the keys to increasing traffic to your blog is to post often. Regular posts of valuable content will continually build your site with more and more content that can be found by the searchings, giving you more chances of being found by the search engines.

Posting often and consistently will make your site more valuable and useful for those who visit your site and making them more likely to come back again. It will also make your posts more likely to be linked to by others. Fresh content keeps people coming back.

2. Comment Other Blogs.

Commenting on other blogs in your related niche is a great way to build traffic. Make a list of some of the best 25-30 blogs in your niche area and comment on them regularly. Don’t comment on older blogs as a rule, they don’t help much.

Try to comment on 10 or more blogs every day. Try to be one of the first 5 people to comment. This will assure that you are more likely noticed by future readers and will help bring traffic to your blog. It will also help build relationships with other leaders in your niche.

Make a habit of commenting on other related blogs on a regular basis.

3. Add Outbound Links.

Try to include at least one outbound link in each post. This is a good way to build traffic over time. Link to a related post in your blog. This will send a trackback to those related posts. These trackbacks are placed under the comments of the other posts for their visitors to see. Then visitors to those other posts can click on your trackback to come visit your blog which will bring you more traffic.

Add outbound links to each post.

4. Interlink Your Posts.

Adding links to your old posts into your new posts is a good way to increase SEO, as well as keep visitors on your site longer. They may see a link to an old post that interests them and click to that before leaving your site. The longer visitors stay on your site the greater chance of looking at your offers.

Link to other relevant or related posts. You can put 1 or several links as appropriate. This is a great way to increase search engine optimization, but also provide a service to your readers so they find your other useful posts more easily.

5. Guest Blogging.

Writing posts for other highly rated blogs as a guest blogger is a great way to increase your blog traffic. By writing guest posts for blogs with high traffic you gain exposure to the readers of those blogs.

You’ll need to build a relationship with the owners of those blogs first. Get to know them through Facebook, Twitter, Google+, etc. Build a relationship first and then ask about writing a guest blog. Write a quality post worthy of their readers attention.

Writing guest blogs brings backlinks to your blog, as well as brings visitors to your blog from the readers of those blogs.

6. Use Youtube Videos.

Add videos to Youtube and link to them in your blogs. Youtube is the #2 search engine on the Internet. Use it to your benefit.

Create videos related to the content of you blogs and link them in your blogs. In the comments on Youtube be sure to put the posts URL in the description so it builds a link back to the post.

Youtube and videos is a great way to build traffic. It does take time, but it’s can be well worth it.

7. Article Submission Marketing.

Use some of you best content and submit it as articles to article submission sites. This creates links back to your site and gives you added exposure in other areas of the internet. Article submission is a good way to build your traffic to your site.

Here are some of the Article Submission sites to consider:

Many of you may already be aware of these strategies to boost your blog traffic. But if you’re reading this post, maybe it’s still not working for you. Try putting just 1 or 2 of these tips into practice at a time and building each month with others to make it a habit of doing them.

Each tip, when put into practice can help bring you added traffic to your blog and bring you even closer to the success you’re looking for in your internet marketing business.

Here’s to your blogging success!

Jerry D Ross

You might also find these posts helpful:

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