Posts tagged Lead Generation

12 Critical Reasons Your Business Needs a Blog

12 Critical Reasons to Have a Blog for Your Business

 

If you’re working to build an online business, which I’m assuming is the case since you’re reading this article, then you should ask yourself the question; Should I have a Blog? There are many affective means of building an online presence or following. You can use Facebook, Twitter, or many other tools.

Social media has become an increasingly important part of building any business today and with so many social media tools to use, this question of whether to have a blog is a critical one. I believe and other internet marketers believe that having a blog is a vital part of your online business success. Here are some quick reasons a blog should be a major part of your Online Business.

1. Search Engine Optimization

Blogs naturally create the potential for good SEO (search engine optimization). As you write posts on a regular basis, you produce more and more content which is then found by search engines as people search for information. Blogs easily allow you to choose search categories and tags which help improve SEO as well.

You Should Blog

2. Lead Generation

Blogs are a great way to build a place for capturing leads and building a mailing list. Building your mailing list is one of, if not the, most important part of your online business. Your goal should be to continually grow your mailing list so you can offer future products and services. Blogs make this easy buy having opt-in forms and free offers.

3. Let people know you

To build a business online, people need to get to know you and trust your. Your blog is a great tool for sharing yourself with others. People read your posts and see what you’re about and how you think and do business. Blogs let the world see who you are. It lets you grow your personal brand.

 4. You Build Your Reputation as Industry Leader

Your blog shows your readers you understand your field. The more you write about your field, the more you are seen as an expert in your industry, which will give more people reason to follow you and buy your products and services.

5. Your continually learn

As you write your blog, you continually learn new ideas and techniques while doing research for your posts. Continuing to learn from others is a critical key to business success and writing blogs or articles is a great way to stay fresh.

6. You Build Relationships with Readers

As people comment on your blog posts, and you respond, you build relationships with readers. Relationships is a vital key to building a business in social network marketing. A blog is a great tool to use in this.

7. You gain followers on other Social Media sites.

When your readers like your blog posts and share them with their Facebook, Twitter, etc followers, more people are exposed to your posts and some will share them on to their followers. If your posts are valuable and people will share them. If on person tweets your post, it could potentially be shared forward to 1000’s of others. Some of these other people will potentially follow you on Twitter, Facebook, Google+, etc.

8. You find ideas for future content

Blogging opens your mind to many other ideas and sources of information. As you write your blog posts you are gathering links to many resources which you can use in the future.

9. You can convert your Blog into other content

Often you can write a blog on a topic and later use the main information from you blog to create a video or infographic to be used in another part of your marketing, such as Youtube or Penterest. You may even use your blogs as resource for a future book or ebook. You’ve already done most of the work, now just put it together in a book form.

10. Your readers can give you valuable feedback

Your blog is a great place for your readers and customers to give you feedback about your material. I’ve received feedback about the format of my site which has helped me. Sometimes simple suggestions from readers can spark a critical change.

11. You make a positive impact on society

As you write good, useful information for your blog posts, you are giving positive material for others to use in their lives and business. You are making a positive impact on the lives of others.

12. It’s Fun!

Writing a Blog can be a fun part of your business. It gives you a creative outlet where you can use your talents and creative side. No matter what your field of business is, your blog can be a fun way for you to be yourself and share yourself with the world. It’s Fun!

Here’s to your Blogging Success!

Jerry D Ross

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Understanding Your Audience

In order to effectively market online, you need to understand your audience. Who they are, what they like, what they need, etc. Attraction Marketing is all about providing material that your visitors would need or want so that they find you and come back to you for more. For that you need to understand your audience, especially when it comes to knowing your audience when marketing with Social Media.

In his article, 4 Ways to Discover More About Your Audience With Social Media, Mitch Monsen explains how to better understand your audience with 4 simple ways. He gave some helpful insight into how to better understand your audience which is a major key to your online business success. Here’s a brief review of Mitch’s article, and his tips to understand your audience.

1. What do they say about themselves?

How do they describe themselves in their bios and other places where they write about themselves. Just analyzing their bios can give you a lot of insight about how your audiences see themselves and therefore how to better market to them.

2. When are they active in Social Media?

Knowing when your audience is online and involved in Social Media can help you more effectively market to them. What time of day they are online can give some insight into their life pattern which can help you relate with them.

3. Who do they listen to?

Knowing who your audience follows and listens to can give you great insight into what they are looking for. This can be a great help as you work to relate with them and provide what they need or want.

4. What content do they frequent?

Knowing where your audience frequently visits on the Internet can provide a great source of understanding your audience. What information sites to they visit often? Where do they typically turn for answers?

You can visit Mitch’s article to get more details as well as links to a few good tools to help you find out some of this information. You don’t have to do all this manually. Find the right tools and use them.

Here’s to your Online Success!

Jerry D Ross

You might also find these posts helpful:

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