Posts tagged Focus

8 Advertising Mistakes Small Businesses Make

8 Advertising Mistakes Small Businesses Make

8 Advertising Mistakes Small Businesses Make

Small business owners are more likely to make more costly advertising mistakes than large corporations. The main reason for this is because as a small business you likely don’t have an advertising department and experts to help you navigate the ins and outs of advertising. You can avoid these mistakes simply by knowing about them and then not doing them.


1. Placing the Focus Elsewhere

The focus always needs to be on your audience, their problems, and how you can solve them. NOT on your products and/or services. They want to know what’s in it for them, not what’s in it for you. Remember: benefits over features.


2. Being Unclear about the Audience

If you don’t know who your audience is, it will be hard to create the right advertisement. Create customer personas so that each time you write an advertisement or create a message, you know exactly who to direct it to.


3. Having a Weak Message

In order to create a strong message, you need to know your audience and the objective (action you want them to do), ensuring that you list the benefits along with your unique selling proposition. If you include some powerful words in simple but clear language, so much the better.


4. Not Sending Marketing Messages Often Enough

The frequency by which you choose to send advertising messages is important. Not often enough and they forget you exist; too often and you become a pest. You have to know your audience to know that fine line.


5. Avoiding a Call to Action

If you don’t give your audience something to do, they will likely do nothing. It’s important to know what your objective is before placing the advertisement so that you can form an effective CTA.


6. Not Using an Effective Landing Page

You can have a great product, a wonderful advertisement and then not convert people because your landing page isn’t effective. If you have a lot of click-throughs to the landing page but which aren’t converting to customers, test different landing pages.


7. Misunderstanding the Metrics

A good example of what metrics can do for you is the point above. Try to understand what the numbers mean so that you can make a good choice of how to perfect the situation. If you’re not sure, talk to someone who is an expert.


8. Not Budgeting for Experts

You can’t do everything yourself and if advertising and sales isn’t in your expertise wheelhouse, you should contract with an expert to help you. If you already have your product or service ready, find someone who is used to marketing to your audience, and get their help.


Understanding that these are mistakes that many small businesses make with their advertising can help you not do the same thing. It’s important that you are aware of the types of things small businesses do that cause failure, or that cost a lot of money without any results. If you know better, you can do better.


Here’s to your Success!

Jerry D Ross


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Free free to contact me with questions or suggestions.

8 Keys to Maximize Your Productivity

8 Keys to Maximize Your Productivity

Most of us have days when we look back and wonder where the day went. We ask ourselves why didn’t we get the things done we had planned. We knew what needed done when the day started but somehow at the end of the day much of it didn’t get done.

How do we maximize our productivity each day to accomplish the tasks we set for ourselves? We know that in order to be successful we have to make good use of our time and accomplish the critical activities that are needed for success. Below are eight simple keys to maximize your productivity and help achieve the goals you set for yourself.


8 Simple Keys to Maximize Your Productivity.

1. Prioritize your tasks and focus on the important things.

You can never accomplish in a single day all the things you know need done to succeed in your field. Success is a process. You move forward each day as you accomplish some of the things you set for yourself. As they say, “Rome wasn’t built in a day.” So too, success can’t be built in a day.

So prioritize your list of things that need done. Write out what is most important to accomplish today and do those most important things first. If the less important things don’t get done you will still have accomplished the critical things. By achieving the most important tasks each day it will give you a sense of accomplishment and propel you forward with more energy to accomplish even more each day. Prioritize your tasks and focus on the important things first!

8 Keys to Maximize Your Productivity

2. Get Started Early.

Get up early and get going on your day’s important tasks right away. Benjamin Franklin is said to have coined the phrase, “Early to bed, early to rise; makes a man healthy, wealthy and wise.” That phrase is still just as applicable to today in our lives. Go to bed at a reasonable time and get up early. Most people are more productive in the mornings. There are exceptions and you must judge that yourself. The key is use your most productive time for getting the critical things done. Don’t flutter away the time on none essential distractions. Minimize the distractions. Get started early.


3. Focus!

Distractions are so plentiful in today’s world. Phones, TV, music, email, etc. You have to FOCUS your attention on what needs done at the time and get it done. Multi-tasking has it’s place in our world, but don’t neglect focus. By putting your total attention on the one critical task you can knock it out and get on to the next task. In the end you will get more done and with better quality. Focus!


4. Close Your Door.

Have we mentioned distractions yet? Distractions are so often the great killer of productivity. Close your door or otherwise separate yourself from outside distractions. When working from home this can be difficult at times. Find a way to block yourself off from distractions, at least for part of the time when you can truly focus and accomplish what needs done.

It’s easy when working from home to give yourself a guilt trip about “ignoring” your family. Your family needs to understand that for you to succeed and benefit them in the long run, they need to give you time to focus. It’s to everyone’s mutual benefit. Of course have balance in this. But you need to have time blocked away from distractions. Close your door.


5. Take a Break.

This may seem contradictory at first, but we all need to clear our mind and rest from intense work at times. Working non-stop all day and all week may give you the since of accomplishment, but in order to perform at our peak we need to step back and rest occasionally. During the day take breaks to give your brain and your body needed rest and rejuvenation. Be careful to not let the break become the rest of the day. But by taking a break, your time focusing on your critical tasks will be more productive. Take a day of rest and rejuvenation each week to recharge your batteries for the next week. Work hard with focus, but occasionally…. Take a break.


6. Organize Related Tasks Together.

You want to focus on the critical tasks to get them done well and quickly if possible, but some tasks are well suited to be grouped into one time slot. For example set a time slot to respond to emails or phone calls or schedule tweets, etc. If you respond to emails throughout the day, you risk getting distracted from the important tasks you are supposed to be focused on. By setting a time for such tasks you avoid the distraction of responding to them during your focused critical tasks. Organize Related Tasks Together.


7. Delegate and Automate When Possible.

If you’re building your own business, especially a home business, you often have to wear many hats, so to speak. You are the writer, the proofreader, the web designer, etc, etc, etc. Managing so many things can become daunting. Whenever possible, delegate to others. Hire out items others could do just as well which would free more of your time to do the critical tasks which are best done by you. Use automation so certain tasks can be done while you are working on other tasks or even while you’re sleeping.

There are great tools available for automating tasks on Twitter, Facebook, etc. Delegate and Automate when possible.

8. Take Care of Your Body!

Your body is a delegate machine. It’s an amazing machine! But if you don’t take care of it, it will quit on you. Get regular exercise! Eat balanced meals! There is so much information available on how to have good health and take care of ourselves. Use that information in a balanced way.

If you are to be a success in business or in any area of your life you have to take good care of your body and your mind. A sickly, tired body will not help you focus on the critical tasks at hand. A sluggish mind will not help you resist the urge to follow after distractions throughout the day. A strong, healthy body and a clear, alert mind are super critical to your success in business and life. Take Good Care of Your Body!

I hope these tips will help you in your quest for success. You can achieve what you perceive and believe.

Here’s to your Great Success!

Jerry D Ross