Posts tagged Flyers

8 Great Ways to Market Your Website Offline

8 Great Ways to Market Your Website Offline

JerryDRoss.com - Business Success

When a business owner builds a website, they often forget the one way to market a website that has nothing to do with technology. Marketing the website offline is a great way to get the word out about your website and what you offer. Using business cards, brochures, t-shirts and other premiums, plus being active in your local community, you can get the word out about your business.

 

1. Business Cards

Don’t forget to put the URL to your website on your business card. You can even put a QR code on the back of the card to encourage them to use their smartphone to visit the website.

 

2. Flyers and Brochures

Don’t discount flyers, brochures and other printed materials that you can create and give out when anyone asks questions about your business. Keep some in the car, and ask people to allow you to post your flyers in their business.

 

3. T-Shirts and Premiums

People love wearing t-shirts with different business names on them. Why not put your business on the t-shirts you wear instead of someone else’s? This is a great way; if you can create something a little different you’ll get more questions.

 

4. Window Decals

That real estate on your car can be put to great use when promoting your website offline. Be sure to make the information big enough so that people can really see it. Choose a catchy URL too so that people can remember it while driving.

 

5. Sponsor Events

Whether local or not, you can pay to sponsor events. This means you’ll appear in the brochure, perhaps on signs at the event, and maybe be mentioned by the hosts of the event by voice during speaking parts of the program.

 

6. Host an Event

When you host an event, you’re a very noticeable presence. Your business name will be everywhere, you will be everywhere and people will get to know you and come to visit your website.

 

7. Attend Events

When you attend live events, you can draw a lot of attention to your business by handing out cards, wearing t-shirts when appropriate, even giving out premium products like pens, cups, and so forth so people remember you when the event is over.

 

8. Teach Locally

You don’t have to be a certified teacher to teach classes. Some areas have lifelong learning centers that enable anyone who is an expert to teach something to people who want to learn something.

 

When it comes to marketing, don’t leave any stone unturned. That includes marketing your website online and offline. Don’t forget that not everyone, even today, uses search engines or means online to find information. Some people still use old-fashioned information and paper to find the information they need.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

The Many Hats of a Business Owner

As a Business Owner, one often winds up doing may different jobs in the early years. As your business grows you can hire others to assist you. Below is an article my late wife, Gisel and I wrote some years ago in a newsletter we published, called Cornucopia, Ideas for Better Living. Hope you enjoy.

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  If you are like most home-business owners, you’ll end up doing all the work for a while. It’s important for you to figure out, in advance, exactly how you are going to get everything done in the time available to you. Stop and think about all the business hats you may have to wear, and be realistic about your ability to do all the work that may be involved. Following is a list of just some of the many different people you may have to be at one time or another:

General Manager. You get the worrisome jobs simply because you’re the decision maker and risk taker. You also get to write all the business plans and read a wide variety of business publications to stay informed.

Marketing Manager. You get the job of figuring out who customers might be, where they are, and how you can sell to them. You, too, must read a variety of business and marketing publications to stay abreast of what’s happening in your industry and which marketing strategies are likely to work for you.

Advertising Manager. You work closely with the marketing manager to decide when and where to place ads, and what type (classified or display) to place. It’s your job to send for rate cards and sample magazines (ad media kits).

Copywriter. You get to write the copy that goes into the company’s sales brochures, flyers and catalogs, not to mention press releases and advertisements. You will need to constantly hone your writing skills by studying the finer points of copywriting shared by experts in books and magazines.

Graphic Artist and Printer Liaison. Naturally, you must work very closely with the copywriter to achieve the right blend of copy and art on all printed materials, and you get the job of pasting everything together for the printer, as well as following through to the completion of each job.

Secretary and Customer Relations Service. You get to order office supplies, sign for packages, compose and type the business letters, handle customer complaints, and send away for everything needed by management.

File Clerk. And you get the job of figuring out what to do with the mountain of paperwork everyone else in the company is generating every day.

Bookkeeper. You will keep inventory records and post all income and expense figures to the company’s journals and ledgersafter you have set them up, of course. You (or the accountant) will also approve and pay bills, balance the checkbook, and organize and file all receipts for tax purposes.

Accountant. You will analyze the books and handle whatever the bookkeeper can’t do, such as fill out government forms for tax deposits or payments, do paperwork related to employees, and prepare quarterly and annual financial reports and tax returns. You will also take time to stay abreast of changes in tax laws that might affect your business.

Computer Expert. One of you guys is also going to have to become the computer expert if you hope to long survive in business. (Let’s give this job to the general manager, who started this whole thing.)

And if you run a product-oriented business, plan on being Production Manager, Production Worker, Order Fulfillment Clerk, and Shipping Clerk, as well.

You may be thinking that it’s impossible for any one person to do all the individual jobs listed above; yet, that’s exactly what you’ll have to do if you are a sole proprietor with no money to hire outside help. Now do you understand why so many new businesses fail? Too many people start with no idea of all the work that must be done, let alone the special skills or experience some jobs require. As you can see, there are many individual and important jobs to be done, even in the smallest business, and your main job now is to decide which ones you are capable of doingor learningand which ones you’ll have to get help with.

Excerpted from Homemade Money ©1994 by Barbara Brabec. Betterway Books, 1507 Dana Ave., Cincinnati, OH 45207; (800)289-0963. ISBN# 1-55870-328-4l $19.95 (+$3.00 s/h).

Here’s to your Business Success!

Jerry D Ross

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