Posts tagged email marketing

5 Important Reasons To Using Email Marketing

5 Important Reasons To Using Email Marketing

JerryDRoss.com - Business Success Solutions

Email marketing is important to consider, whether you own a web-based business or a “brick and mortar” store. Keeping communication with your existing or prospective customers is critical in the business world. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice for your business needs.

1. Inexpensive:

Email marketing is the one of the least expensive marketing tool you will find. Many email marketers choose to use programs such as Aweber or ConstantContact for automating the email distribution. Of course, if neither of those meets your needs, you can do a search on your favorite search engine to find one that would work for you.

 

2. It’s Quick:

It takes a simple matter of minutes to get as much information about your contacts, as it does to send information to them with email marketing. You want to ensure you never let an opportunity to ask for a client or potential client”s contact information so you can contact them again for promotions or new items. The worst they can say is no, but there is an equal chance they could say yes. If at first you don”t succeed, try try again!

 

3. It Gives a Higher return on your investment:

By using what is known as a double opt-in method on your website or blog, you are able to collect subscribers to your mailing list. These people will have been to your site and are already aware of what you have to offer. You will therefore be narrowing your targeted group. These people are more inclined to purchase from you again because they already know you from your blog postings. You have already built the trust with them. This results in perfect opportunities for you to offer pre-release sales on new products and/or services to your existing customers list. As they have dealt with you in some capacity in the past, they are likely to do business with you again.

 

4. Increasing sales with personalized email:

Building a mailing list for your online business is a simple yet effective way you can increase your sales. This is where collecting information about your current or potential customers comes in handy. The key is to have them accept further email marketing messages from you in the future, when you have something new to offer or a special in the pipeline. With the collection of subscribers” names during the sign-up process or following a purchase, many email sender programs will insert these names into a mass email. Your e-mail message will start out addressing each customer personally, like “Hello [insert name]”, and will arrive to each recipient personalized with their own name.

 

5. Increasing traffic to your website:

Increasing traffic to your website is another way you can achieve a higher sales level. Targeted email campaigns such as newsletters or sales announcements with a link to your website increases your chance of obtaining a new customer, a sale or both. By using words and formats which will attract the attention of your readers without going to extremes, you are more likely to keep people reading through the whole email.

 

Whether your need is to send certain information to only part of your list, or track responses on a certain product or service, email marketing is a great tool for your business. This opportunity is a powerful way to bring your business up a notch without breaking the bank or using up valuable time needed on other aspects of your business.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

What’s Included in an Online Marketing Plan?

What’s Included in an Online Marketing Plan?

JerryDRoss.com Business Success Solutions

 

When developing your online marketing plan, you have to take into account all your goals for it. You need to understand who your audience is, how to make them aware of you, and what their buying process is, so that you can create the best online marketing plan for them.

 

Here’s what an online marketing plan will consist of.

 

Website Management and Updates

From the start, create a website that takes into consideration all the rules of SEO. Do this from the first page created, to every page that links in, and every article, blog post or image that you include. Everything should be something that you know will advance your marketing goals.

 

SEO: On- and Off-Page

Learn everything you can about SEO, because getting organic traffic that you don’t directly pay for via pay per click or other types of advertisements is worth even more than paid traffic. Why? Audience members who seek you out, rather than the other way around, will be more likely to convert to paying customers. They’re going to be much more likely to buy than someone who reads and responds to an advertisement.

 

Link Building On and Off Your Website

Link building helps search engines, but it also helps your audience find your information in a more organized fashion. Consider your link-building strategy and create a plan of action going forward that will provide links from outside your website to your content, plus links within your website to more of your content.

 

Locally Optimize

One way to ensure that people find you, especially if you have a locally focused business, is to ensure that you use keywords that help local people find and discover you. For example, if you’re a local dentist you want to use the name of your location as well as the name of your business within meta descriptions, headers, titles and tags.

 

Press Releases

Many people dismiss press releases as offline marketing, but today with PRWeb.com you can send out press releases online, too. This will provide information for your audience in numerous ways. You can put the press release on your website, as well as send it out to those who might want to pick up the story.

 

Email Marketing

No online marketing plan is complete without email marketing. Email marketing is the lifeblood of your online marketing plan, and will infuse your online marketing program. With email marketing you have a way to capture leads, turn them into customers, and more.

 

Blogging

Everything starts with your website or blog. All the content you create, all the products you promote, and all the services you provide, live on your blog or website. Even if you have a store front, the website or blog is the central hub of your online existence.

 

Social Media

Using social media to promote your content and information to your audience is a fabulous way to get the word out. Plus, it’s a great way to engage and build trust with your targeted audience. You can have conversations, share interesting things you read, share the information that others share with you, and more.

 

Pay Per Click

Using Google Ads, Facebook Ads, Twitter Ads and more, you can conduct pay-per-click campaigns that get great results and are a good addition to the other types of market that you do online.

 

Reputation Management

Use articles, eReports, white papers, posts, messages and more to boost and manage your online reputation. This is a useful aspect of online marketing that should not be ignored.

 

You can make an online marketing plan in a page or two, or you can create a page for each aspect with a step-by-step to-do list of what you will do to ensure that each part of your plan is realized. The worst thing you can do is proceed without a plan.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.