Posts tagged Customers

How Technology Can Help Small Businesses Succeed

How Technology Can Help Small Businesses Succeed

JerryDRoss.com Business Success

 

The Internet has been a great leap for everyone, but most of all for businesses. Businesses small and large have found thousands of new avenues to find new customers and serve them better. This is great for those who know how to use all the new technologies, but those who don’t are being left behind. That’s why it’s important for small business owners to learn what technologies are out there and how to use them to their advantage.

 

Here is an overview of just a few of the ways you can use modern technologies to your advantage.

 

Getting up close and personal

The Internet has made it easier to reach your customers without ever having to see or sometimes even talk to them. But actually talking to people can help you win over new customers and keep old ones.

 

Technology has made it possible to have the convenience of Internet business while still talking and being personal with your customers. You can use technologies like Skype to talk to your customers at the touch of the button and video conferencing to have business meetings, give a business talk, or let your customers or colleagues ask questions in a community forum. And most of this technology is free or affordable.

 

Advertising

There are all kinds of new and unique ways to advertise your business online. Most people know about advertising methods that have been around for a while like Google ads and online yellow pages, but there are lots of new ways to get your name out online. You can submit press releases about new products and services. Social networking sites are a good way to reach new customers and potential business partners. You can also submit your websites to directories that categories the best sites for people to find.

 

Can’t afford to pay to air a TV commercial? Most of us can’t, but most small businesses can afford a hand-held video camera. You can make videos and post them to You Tube. They may just help you hit home a point of become more personable to your customers, but if your premise is unique enough, you can send your videos viral and hit a whole new base of customers. An example, thousands of blenders have been sold simply because of the popularity of the “Will it Blend” video series. If you’re creative enough, anything can sell with very little capital behind it.

 

Keeping customers up to date

In addition to attracting new customers you can also use the Internet to keep your current customers up to date on product and service updates. They can visit your blog, subscribe to your RSS feeds, or even sign up for your latest webinar. All it takes is a little work from you, and your customers will feel your personal touch of service every time they log on.

 

In reality, there are many other ways you can use technology to your advantage. You just have to keep yourself up to date on what’s available, then mix in a little creativity. The best part is, new technology is always available, so there’s no limit to how far you will be able to go.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

8 Ridiculously Simple Tips on how to come up with 100’s of Blog Article Ideas fast!

How to Come Up with 100’s of Blog Article Ideas Fast!

We’ve all probably heard that Content is King when it comes to SEO (search engine optimization). And rightly so. The more relevant content your blog has the better it will rank on the search engines.

laptop_man_taking_notes_1200

Do you struggle with coming up with ideas for articles to write? Many people do. There is no need to struggle with coming up with blog article ideas if you follow the tips below. Whether you are all online, or a local business, you can use these techniques.

8 Ridiculously Simple Tips on how to come up with 100’s of Blog Article Ideas fast!

1. Write a list of every question a customer or prospect has asked you or your team.

 

If you have customers or prospects already, then they’ve probably asked you questions. Write down any questions you’ve been asked related to your business. If you have a team in your business get everyone involved in making this list.

Write out what you’ve been asked about your business. Once you have this list, Use these questions as the titles for your future blogs posts. You’ll be building a blog full of the answers your customers and potential customers are searching for. This is just what the Search Engines are looking for as well.

 

2. Write a list of questions you have had about building your business.

 

If you have been working to build an online business presence, you’ve probably had questions about what to do or how to do something. Write out a list of all the questions you have had or can think of related to your business, or to building a business. Use this list of questions as the titles and subjects of future blog articles.

If you have these questions, then it’s a good chance many other people have these questions as well. Also as you do the research to write your blog posts on each of these subjects, you will learning about the subject. Don’t worry if you don’t have in-depth understanding on the subject. You will learn about it as you develop your article and be helping others looking for the answers to these questions.

Also don’t worry that others have already written about the topic. You will be hard pressed to find a topic which has not been written about. The key is to continue to produce relevant content and as you do, then your posts will continue to rise on the search engine listings above others who have written in the past.

The key is to continue producing relevant content.

 

3. Make a list of the Negative phrases about your product or business.

 

Why focus on the negative? Because often times people looking for information about a product or service will type in a negative phrase for the search.

For example: If someone is searching about Affiliate Marketing they might search with a phrase like: “problems with affiliate marketing,” “affiliate marketing scams,” or “does affiliate marketing work.”

By utilizing this negative phrase approach you can catch some of the searches that we know will be made by people researching or looking for information on a given topic or business.

So make a list of all the Negative slanted phrases you can think of on your business/product. Use this list as your blog article/post title or subject.

 

4. Write on Problems / Issues with your competitors as well.

 

Use the problems / issues subject as a lead in to article titles and subjects. Readers are searching for the problems or issues with a product or service. Give them what they are searching for. Explain the problems with a product along with the good.

You can write about the issues with a competitor’s product that your product may overcome. But also can give the problems your product may have, along with its benefits.

 

5. Use Compare or Vs

 

Write a list of comparisons or verses you of your product with others. Or even between 2 or more products in your industry you don’t even sale. People are looking for information about the products and services in your industry. Be the information go to site for your industry. This will develop trust and bring people back to you when looking or your type of product.

 

6. Write about Cost / Price

 

Too many companies are afraid to put the price of their products and services on their sites. Your customers are searching for the price and you should be up front about the price. Give the consumer what they are looking for. They will appreciate your honesty. Those who were not going to buy would probably not have bought either way. Besides, with very few writing about the cost and price of products, you would come up in search engines above many others.

 

7. Write “Best of” Articles

 

Make a list of subjects of the “Best of…” which can be the titles of future blog articles. People love to search for best of information.

For example: “5 Best Twitter Tools for your business,” or “The Best Way to Create Awesome Video Fast.”

Use “best of” subjects to create great content for your blog.

 

 

8. Use Reviews

 

Write a list of products or tools, etc. that you could make reviews for. The list could be endless.

For example: “A Comprehensive Buffer Review and Buffer Alternatives,” or “Wordpress Review: 5 Reasons you should use wordpress.”

 

Well there you go; you have 8 great tips on how to quickly come up with scores of blog post ideas for your business blog. Using these tips on a regular basis should land you an almost endless supply of blogging article topics. So let’s get busy and get blogging.

 

Here’s to our Success!

Jerry D Ross

 

P.S.
It’s great to meet you and feel free to contact me if you ever need anything.  Drop me a comment below.