Posts tagged Copywriting

Hypnotic Copywriting

Hypnotic Copywriting

Hypnotic Copywriting

When most people think of hypnosis they envision a man with a colorful hat standing in front of an audience. He puts a volunteer into a trance and has them clucking like a chicken or barking like a dog in front of about a hundred witnesses. Hypnotic copywriting is not another parlor trick, though, but a way to entice your readers to get lost in your words.


Let’s suspend our ideas about hypnosis. Think instead about selling a product. You are a business owner who wants to attract customers to your product. Most people sell through ads or mailings.


This is copywriting. The way that the ad is engineered and laid out plays to certain techniques that will catch the reader’s eye. For instance, using bold lettering for statements that you want to stand out from the rest will draw attention from the reader.


But, you don’t just want to get the reader to look at your ad. That is the first step. After they’ve read it, you want them to continue and buy what you are offering to them. That is another feat altogether. With hypnotic copywriting, you can accomplish two things through one advertisement.


Hypnotic copywriting uses these techniques to not only get the reader to stop what they are doing and concentrate on your words but also to do what you say – proceed to the checkout and purchase the item. It sounds like you are being led down the garden path, but keep reading. You’ll soon get the picture.


What is your goal with marketing? You use whatever skills you have in your arsenal to entice the customer to buy. Hypnotic copywriting allows you to do that more efficiently.


You might already know about some particular aspects of ads. People who read them start at the top and rarely get to the bottom. Your “hook” needs to be in the first half of the ad. Online, ads that are placed at the top of the page are more likely to be read than those found at the bottom where the reader has to scroll down to see them. It is a matter of human nature that you can use to your advantage.


Another important thing to note is that most people read at an eighth-grade level. Using big words that require a dictionary is not going to keep the reader interested in your copy.


A copywriter using the hypnotic techniques uses easy-to-understand words that will entice the reader to “do” something at strategic places in the ad copy. Between those words, they are weaving a story to keep the reader glued to the page and open to suggestions from you.


When employing hypnotic copywriting, be sure to state exactly what you want the customer to do. This powerful technique will prove to draw traffic to your business and increase sales.


Here’s to your Success!

Jerry D Ross


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Tips For Creating Powerful Headlines That Sell

Tips For Creating Powerful Headlines That Sell

Creating Powerful Headlines That Sell

You often only have seconds to capture a prospect’s attention. With today’s fast pace world, many web surfers are doing just that, surfing. People are looking for quick solutions to thier questions. If your page doesn’t appear to give that solution, they move on.

One of the single most powerful tools you have to get a visitor to your site to stop on your site and stay on your page is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.


#1 Use Emotions

According to psychologists our buying decisions are based first and foremost on our emotions. Tap into your prospect’s emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:

For example, “The 20-Minute Step that Will Make You a Business Genius” taps into readers’ desires to feel smart and powerful.

Other emotions you can tap into are a desire to feel:

1. Attractive

2. Sexy

3. Assertive

4. Confident

5. Energetic

6. Pampered

7. A sense of belonging

8. In control of their own destiny

9. Wealthy

10. Proud

11. Respected

12. Safe


#2 Make it Active

To compel your reader to action, it’s important to use active language – language that shows movement and commands attention.

For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions.

However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.


#3 Let Your Reader Know They’re Important

The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options

“Conquer Your Sugar Cravings With This Simple Step.

“Conquer Sugar Cravings with Our System”

People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.


Here are three more ideas for powerful headlines:

* Make a promise – Earn $1000 a day

* Make it newsworthy – New program guarantees you’ll earn $1000 a day.

* Ask a question – Do you want to ensure your financial future?


Three Simple Steps to Write Headlines That Sell

So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?


Step One

– Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.


Step Two

– Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.


Step Three

– Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.


Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come..


Here’s to your Success!

Jerry D Ross


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Free free to contact me with questions or suggestions.