Posts tagged Content Marketing

Make Your Website a 24-Hour Sales Engine

Make Your Website a 24-Hour Sales Engine

JerryDRoss.com - Business Success Solutions

Unlike the traditional business model, an online business gives you 24-hour presence which anyone from around the world can access.

 

This is an exciting and fantastic opportunity for business owners who know how to make the most of this powerful sales engine.

 

Here are a few tips to help you create a website that really sells:

 

1 – Keep it simple.

A great website doesn’t have to include tons of graphics or flash images; in fact, this can work against you. A website with clean lines that’s easy to read and navigate will usually have a better conversion rate. Your visitors aren’t really interested in all the bells and whistles – what really matters most to them are the answers you have to their problems. You can achieve this by offering genuine great information.

 

Avoid music, flashing images and too many graphics. A few well thought out graphics can enhance the look of your website but anything else may be confusing and look too “busy” to your visitor. If in doubt keep it simple, and let your words shine.

 

2 – Content is king.

Great content solves problems and offers solutions. When people search on the internet they’re looking for information first and foremost. If your website offers solid information, people are more likely to visit you again and trust your product recommendations too. Quality content will also attract the search engines and you’ll stand a better chance at achieving that all-important top ten ranking for your keyword phrases.

 

Always concentrate on creating value through quality content, and you’ll build a business that will pay you back for years to come. You really can’t go wrong with providing good content.

 

3 – Get their information.

Even with a great website it’s likely that your visitors won’t buy from you the first time around. It takes time to build confidence and trust on the internet. This is why it’s important that you have a method of collecting their name and contact information when they first land on your site. You can then communicate with them through emails and start to build a relationship which will bring them back to your website.

 

To get the highest number of subscribers, place an opt-in box in a prominent position on the home page of your website. But don’t stop there; make sure the opt-in box is prevalent throughout the site so that visitors can access it from any page. Include a catchy headline to draw their attention to the area.

 

And don’t forget to give your visitors an incentive for signing up. People really don’t give their names and email addresses out as freely as they once did due to the high levels of spam on the internet. Give them an incentive to sign up by offering a free report or other great offer.

 

Building a great website is not difficult. Always think about your visitors first and help them by providing a website that’s clean and easy to navigate. Then add great content as a solution to their problems, and finally get their information so that you can keep helping them further in the future. Concentrate on these three basics and you’ll design a website that truly is a 24-hour sales engine.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

Blogging for Great Success

Blogging for Great Success

JerryDRoss.com - Business Success Solutions

 

The Internet is full of great new ways to communicate and form relationships with your customers. While businesses used to rely on email they can now use forums, social networking sites, RSS feeds, and tons of other means. One great way to talk to your customers and colleagues is through blogging.

 

While blogging has gained a lot of popularity for social networking and keeping tabs on celebrities, it’s also a great way to keep customers up to date on news, products, opinions, or just about anything. Instead of having to send out bulk email or contact people individually, you can make a quick blog post online and be done. They can include links, products, videos, just about anything you want.

 

Nowadays, you see businesses claim that they know you or tell you that coming to them is like coming to a friend or neighbor. That’s because business has gotten so big and technical, customers are often treated like a number instead of a person. This is especially true online where there is often little or no personal contact. People like the feeling of knowing someone they are hiring. If they feel like you’re a friend to them, they’re more willing to hire you, buy your products, pay more, and tell their friends about you.

 

A blog is a great way to make your customers and potential customers feel like they know you and can trust you with their business. Sure, it’s not a real face-to-face conversation, but blogs give you regular contact and are generally much more personal than sales letters or even normal business email. They turn you into a person, not just a business.

 

If you have a good blog with great content, you can get people talking. If you foster an open environment on your blog, you can get great discussions going on your site. Eventually, people will start talking about your site. And the more people talk about you, the more people hear about you. The best part is, when they talk about you, they’re also going to link back to your site, raising your search engine rankings so even more people can hear about you. Before you know it, you’ve reached hundreds, if not thousands of new customers.

 

If you do it right, take time, and research your blog topics, you’ll be able to develop a reputation. People talking about you is great, but it doesn’t necessarily make them think you’re credible. A blog can help you build a reputation as an expert in a field. This is especially good if you’re thought of as a helpful expert.

 

The best part about blogging is that it’s easy. While you’re working on a large project, you can write short blog entries on your breaks. You can write a couple blog posts before you go to bed. Or, if you’re writing a large piece, you can reword parts you write as you go and save them later for blog entries to promote the topic.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.