Posts tagged Business Owner

The Many Hats of a Business Owner

As a Business Owner, one often winds up doing may different jobs in the early years. As your business grows you can hire others to assist you. Below is an article my late wife, Gisel and I wrote some years ago in a newsletter we published, called Cornucopia, Ideas for Better Living. Hope you enjoy.


  If you are like most home-business owners, you’ll end up doing all the work for a while. It’s important for you to figure out, in advance, exactly how you are going to get everything done in the time available to you. Stop and think about all the business hats you may have to wear, and be realistic about your ability to do all the work that may be involved. Following is a list of just some of the many different people you may have to be at one time or another:

General Manager. You get the worrisome jobs simply because you’re the decision maker and risk taker. You also get to write all the business plans and read a wide variety of business publications to stay informed.

Marketing Manager. You get the job of figuring out who customers might be, where they are, and how you can sell to them. You, too, must read a variety of business and marketing publications to stay abreast of what’s happening in your industry and which marketing strategies are likely to work for you.

Advertising Manager. You work closely with the marketing manager to decide when and where to place ads, and what type (classified or display) to place. It’s your job to send for rate cards and sample magazines (ad media kits).

Copywriter. You get to write the copy that goes into the company’s sales brochures, flyers and catalogs, not to mention press releases and advertisements. You will need to constantly hone your writing skills by studying the finer points of copywriting shared by experts in books and magazines.

Graphic Artist and Printer Liaison. Naturally, you must work very closely with the copywriter to achieve the right blend of copy and art on all printed materials, and you get the job of pasting everything together for the printer, as well as following through to the completion of each job.

Secretary and Customer Relations Service. You get to order office supplies, sign for packages, compose and type the business letters, handle customer complaints, and send away for everything needed by management.

File Clerk. And you get the job of figuring out what to do with the mountain of paperwork everyone else in the company is generating every day.

Bookkeeper. You will keep inventory records and post all income and expense figures to the company’s journals and ledgersafter you have set them up, of course. You (or the accountant) will also approve and pay bills, balance the checkbook, and organize and file all receipts for tax purposes.

Accountant. You will analyze the books and handle whatever the bookkeeper can’t do, such as fill out government forms for tax deposits or payments, do paperwork related to employees, and prepare quarterly and annual financial reports and tax returns. You will also take time to stay abreast of changes in tax laws that might affect your business.

Computer Expert. One of you guys is also going to have to become the computer expert if you hope to long survive in business. (Let’s give this job to the general manager, who started this whole thing.)

And if you run a product-oriented business, plan on being Production Manager, Production Worker, Order Fulfillment Clerk, and Shipping Clerk, as well.

You may be thinking that it’s impossible for any one person to do all the individual jobs listed above; yet, that’s exactly what you’ll have to do if you are a sole proprietor with no money to hire outside help. Now do you understand why so many new businesses fail? Too many people start with no idea of all the work that must be done, let alone the special skills or experience some jobs require. As you can see, there are many individual and important jobs to be done, even in the smallest business, and your main job now is to decide which ones you are capable of doingor learningand which ones you’ll have to get help with.

Excerpted from Homemade Money ©1994 by Barbara Brabec. Betterway Books, 1507 Dana Ave., Cincinnati, OH 45207; (800)289-0963. ISBN# 1-55870-328-4l $19.95 (+$3.00 s/h).

Here’s to your Business Success!

Jerry D Ross

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5 Tips to Attraction Marketing

Succeeding at Attraction Marketing

A lot has been written about Attraction Marketing, yet we still see so many on the Internet try to push their products on whatever audience they can find. Attraction Marketing is a method of marketing where you draw people to you through providing value to their lives and making them want to come back for more; making them want to follow you. You become an expert whom others want to associate with and learn from.

There are many ways to build that reputation of being a leader, an expert, a trustworthy business partner. Those methods include using Blogs, Twitter, Facebook, Websites, or a number of other mediums. The point is not which medium to use, but how to use it.

Here are a few basic tips to succeed in Attraction Marketing:


1. Know your audience and address their issues.

Are they other business owners? Then provide business information and solutions. Are your audience health conscious people? Then provide health solutions.

2. Provide valuable information to your audience.

When you provide value and useful solutions to peoples problems, they will want to come back for more of your information and solutions. Provide valuable information that is useful and usable in and of itself.

3. Be likable.

No one wants to do business with or follow someone who is not likable. Even in the seemingly small things like your pictures, be likable: Smile in your pictures or videos. Be positive in you messages. Share uplifting and beneficial information that brings good to others. Be likable.

4. Let your products or services naturally flow from your material.

Don’t shout out at your audience that you have the only product worth considering. Let you offers flow from you messages and let you audience choose to accept the offers as they desire. When you provide valuable information to your audience, some will want to know what else you provide and look for the products you offer.

5. Provide Solutions!

People are looking for solutions to their problems. Business tips. How to instructions. Time management techniques. Provide answers to the issues a business owner would have.

Help your audience feel welcome and cared about. Draw them to you with honey, don’t drive them away with vinegar. Be a friend and leader who can be relied upon to provide trustworthy solutions to life’s problems.

Here’s to your Attraction Marketing Success!

Jerry D Ross

You might also find these posts helpful:

***** FREE Training on a System To Generate An Endless Flood of Prospects To Your Business! *****

MLM Lead System Pro