Posts tagged Audience

Remember the Call to Action

Remember the Call to Action

JerryDRoss.com - Business Success Solutions

When it comes to online marketing, nothing is more important than your CTA. The call to action tells the viewer what exactly you want them to do. Usually when it comes to CTAs, less is more. You want your audience to have one or two choices of actions to take for each video, no more. Some will be “share,” some will be “like,” and you may ask people to comment. There are different ways to do it all without seeming like a used car salesman.

 

You know that CTAs are important in all your written content, but you may not be so sure how to go about it with your video content, or why it’s so important. But, CTAs are important in all your communication with your audience. Having said that, each video will have a different purpose, therefore a different type of CTA.

 

Remember the Buying Cycle

Your CTA will depend on the part of the buying cycle the video addresses. Some people will come to a video due to wanting to learn more information; in that case they may want to “subscribe” so that they can learn more.

 

Use Specific Action Words

Instead of trying to be tricky when it comes to the words that you use for your CTAs, let them know what they get if they like, share or comment. “To get more videos just like this please subscribe.” “If you want to enter the contest, answer the challenge question in the video below.”

 

Avoid Niche Jargon

It’s tempting to use words that are considered jargon within your CTAs, but it’s a mistake. You need to use CTAs that speak to your audience in a clear manner that makes no mistakes about what you expect from them.

 

Remember the Audience

Everything is always about your audience, and never about you. Everything you say and do needs to be something that shows that you understand their pain and can help them.

 

Think: One or the Other

When it comes to CTAs it’s imperative that you don’t give them too many choices. You want to think in terms of “this or that” to ensure that they follow your CTAs smoothly.

 

End Cards Work

An end card is a picture or video added to the end of each video that gives them a CTA. The CTA can change depending on your purpose for the video. You can create various end cards to add to the right video, depending on the purpose.

 

Have a Contest

A great way to draw attention to a CTA is to host a contest of some kind. A contest can help encourage more shares of a video without even trying, while drawing attention to a different CTA such as engagement via commenting.

 

Send Them to Another Video

A CTA often not considered is to send them to another video via an annotation or link in the description. Sending your viewers to more of your videos is a great way to improve views.

 

The CTA is likely the most important part of your video. Without it, people may not watch more, like your video, share it with others, or comment. While it may seem like you are selling and yes, you hate selling, if you don’t have a CTA in your video you’ll miss out on the benefits of having videos in the first place.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

8 Tips for Setting Realistic Sales Goals

8 Tips for Setting Realistic Sales Goals

Choosing Your Goals for the New Year

Setting realistic sales goals is a must if you want to achieve the kind of success that you need to keep your business going. But, where do you start? How do you know the goals are right? What can you do to improve your goal setting? If you ask and answer the following questions you’ll have a clearer idea of what a realistic sales goal is for your business.

 

1. What Are Your Income Goals?

How much money do you need to earn in order to provide yourself and your family with the lifestyle that you desire? Don’t be minimalistic here. Choose the real number you want and need to earn to stay in business long term.

 

2. How Big Is Your Audience?

Is the audience large enough to support the income goals you want to achieve? If not, how can you grow and expand the audience? Alternatively, can you offer even more products and services to the same audience to increase the lifetime value of each customer?

 

3. What Is the Price of Your Product?

Have you priced your products or services accurately and fairly for your market? Don’t seek to be the cheapest, but seek to provide value in your offerings. The higher priced your product or service, the more value you’ll have time to provide.

 

4. Do You Have Sales Partners?

If you have joint venture partners or affiliates, you will have to give some of the income to them. Are you ready for that expense? Do the numbers still work when you factor in these expenses? Chances are they will if your product is digital and easily produced.

 

5. What Are Your Expenses?

How much is your break-even number for only your business without you taking a cut? This is an important number that should be added to your income goals, because it’s the cost of doing business.

 

6. What Are Current Trends?

There are no VHS sales people any longer that’s because the product is defunct. How are trends looking in terms of your product or service, and how can you improve or change to keep up with trends?

 

7. Are Your Expectations Realistic?

No one makes the close 100 percent of the time, so are your ideas of your close rate right? For the most part you can expect a 2 to 4 percent close rate if you have a product your audience wants.

 

8. Are Your Goals SMART?

Goals need to be specific, measurable, achievable, realistic and time related (Wikipedia). If they’re not all of these things, then it’s imperative that you sit down and write down your goals in that way. Don’t just say that you want to earn 50,000 dollars in a year; say exactly how you’ll do that.

 

The problem with unrealistic sales goals it that you won’t succeed and you won’t have a map to success. That will make you less motivated to continue going in your business. But when you set realistic goals based on legitimate numbers and models, you can find a path to success.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below.

Free free to contact me with questions or suggestions.