Posts tagged Attraction Marketing

18 Undeniable Laws of Content Marketing for Internet or Offline Marketing

18 Undeniable Laws of Content Marketing for Internet or Offline Marketing


Content Marketing isn’t new. We hear regularly that “Content is King.” And rightly so; especially in Internet marketing. But just any ol’ content won’t necessarily help you that much in your marketing efforts. Whether marketing offline or online, there are undeniable principles that apply to content marketing in order to be effective.

I’ve put together a list of 18 undeniable laws of content marketing for Internet marketing or Offline marketing. These rules apply to both. Following them will assure you greater achievement of your marketing goals and bring you closer to your success dreams.


18 Undeniable Laws of Content Marketing for Internet or Offline Marketing


1. Good teachers will gain more trust and respect. People are hungry for good information.


2. Your customers have questions: Answer them. Give them what they want and need.


3. People remember stories more than just facts.


4. Be Helpful: not just flaunt your knowledge.


5. Be enthusiastic! It’s always better than being boring!


6. Great Learners never run out of content ideas.


7. Use Call to Actions; People tend to do what you ask them to do.


8. Marketing is really just listening, relating with others and teaching. It’s that simple!


9. You learn how to produce content as you produce it. Just get started and keep it up.


10. Leaders are in demand! Be a Leader and others will follow.


11. Leaders sell more. People respect leaders more, so they buy their recommended products.


12. It’s better to produce average content than not produce content. Don’t’ wait till you get it perfect.


13. Getting better as you go is better than being perfect before you start.


14. Leaders state their opinions even if others don’t agree.


15. Write for the customer.


16. Customers are looking for answers to their problems, not for your products, services, features. Give them the solutions. If the solution is your product, great; if not, great.


17. Helpful information is always better than awesome information.


18. Everyone learns differently. Use different means of teaching. Use Text, Images, Video, Audio… It’s all for the customer, so provide means for each type of customer.


Content if King in Content marketing. So get busy producing content. Remember these 18 undeniable laws of content marketing as you work to achieve marketing success.


Here’s to our Success!

Jerry D Ross



It’s great to meet you and feel free to contact me if you ever need anything. Drop me a comment below.

9 Ridiculous Excuses for NOT having a Business Blog

Many people hear that they should have a blog and some even agree that they should. But in spite of seeing the need for a blog for their business, whether it’s an online business or local business; far too many still don’t take the step to have a working blog. Many just come up with excuses why they can’t build a blog. Below are some of the common excuses people come up with for NOT having a business blog and the reasons why these excuses are just that; Excuses.


9 Ridiculous Excuses for NOT having a Business Blog.


1. I don’t have time to blog


We’ve all probably said this about something in our lives. We just don’t have time to …. But is that true? We all have 24 hours a day and it’s all a matter of what we choose to do with our time.

We can start out spending just a few hours a week building our blog. Most of us can find a few hours a week, just by cutting out a little bit of TV watching, right?

So enough with the excuse of not having time. We can find the time if we want. Find the time and start/invigorate your business with a blog.

2. I am not good at writing


Ok, I understand; writing isn’t natural for some. But if you are working in a certain area or you have an interest in an area, you can talk about that area, right? You can talk with customers and prospects about the area you know about and are interested in.

Writing is just taking what you’d speak out loud and putting it down in print. If you can talk about a subject, you can write about it. Any skill can be learned and improved on.

3. My business is not suited for blogging


Some think that their business would not fit well with blogging. With the continual increase of web traffic, almost any business would benefit from blogging. Another type of internet method might be better suited but blogging would be a benefit and complement to almost any business, whether online or off-line.

Think of any business you know of and chances are there is an online presence of some sort. If there isn’t, there probably should be.

Your business is probably very well suited for blogging.


4. Blogging is too expensive


Blogging is NOT expensive. What does it cost? $10-$15 a year for the domain name. Maybe $10 a month for the hosting. That’s about it! About $10 a month. That’s so cheap to potentially bring many leads to your business each month.


5. I don’t have anything to write about


Do you think you don’t have anything to write about? If you are already in a business, or are interested in a particular area to build a business, you already know a lot about that business area. Even if you don’t know much about it, you can learn about it as you go.

Anything you already know or anything that you learn about along the way is something you can write about on a blog.

The list of things to write about in any niche is an endless. Just do a search in your favorite search engine on the subject of your business and you find endless ideas. Don’t let yourself be fooled into thinking you don’t have anything to write about. You do!


6. My business is too small and/or local


Think your business is too small to have a blog? Or because it’s a local business a blog won’t help? No! Even a small business can benefit from a blog. And besides that can be the means to make it a large business.

And YES, a local business can benefit from a blog. More and more people use the Internet to search for local items when shopping or eating out, etc. Your business needs to be in those search results. Having a blog is one of the best ways to get your business in the search results when people are looking for local items.


7. Blogging doesn’t work


Some people think that Blogging doesn’t work. Where would they get that idea? Blogging is one of the best means of getting better search engine results on a given topic. The more you blog, the more information you have available for the search engines to find and direct back to your website. Blogging is one of the best means of increasing SEO (search engine optimization).


8. I don’t know how to blog or use the Internet


Are you technically challenged? Don’t let that worry you! Don’t know how to build a website or work with the Internet? Don’t let that deter you from building your blog.

Creating and growing a blog is not that complicated. And there are plenty of tutorials both written and videos, which walk you through the process, step by step. Also, if needed you could hire out the setting up of the blog to get you going.

Once the blog is set up, it’s just a matter of writing out your blog in a word-processor: then copying and pasting the blog post over into wordpress. Don’t worry if you don’t understand these terms. They will make sense quickly as you begin working on your blog.

You don’t have to start out knowing anything about the Internet, blogging or business. Just get started!


9. I don’t know where to start


OK, you still don’t know where to start. That’s fine! Don’t let that worry you. There are resources to help you get started with step-by-step instructions. You can even start for free! You can start today!

FOLLOW this LINK to a free resource to get you started putting up your first blog and building your business.

This resource will walk you through, step-by-site getting your blog up and running. It is free! There you go. There are no more excuses. Follow this link and get started NOW!


Here’s to our Success!

Jerry D Ross


It’s great to meet you and feel free to contact me if you ever need anything.  Drop me a comment below.