Search Engine Optimization.
A lot of people get all concerned about SEO (Search Engine Optimization) and rightly so. If you site is not readily found by the search engines, like Google, Yahoo, Bing, etc. then your site is really not much use in bringing traffic to you. Without traffic to your site, you will not have much opportunity to market your products or services.
One way used by many Internet Marketers is to use Keyword Optimization in their site pages. That is the method of finding words that are being searched for on the Search Engines and using those words in the text of the pages on the site. That’s a great method and works well for many marketers. This method can be a little over emphasized by some, though.
Information, information, information!
Another means of accomplishing much the same affect is simply to produce many pages on your site about many topics, all relating to the general subject of your site. Of course, if you do some Keyword Research first and build those pages around Keywords, it will be that much better. But by simply providing a lot of information on various areas of your main site topic, you should generate some traffic. The more information on the site, the more chances the Search Engines will find your site.
That is one of the benefits of blogging. Blogs tend to use one main page with many posts rather than many pages. By writing blogs on a regular basis on various topics related to you business, you naturally use various keywords that will bring traffic to your site.
Don’t get me wrong, a good Internet Marketing Training program on blogging and other Marketing Methods is vital to your success, but don’t let creating and maintaining a web site scare you off.
Here’s to your Success!
Jerry D. Ross
It’s great to meet you and feel free to contact me if you ever need anything.