How to Use Social Media to Promote Videos
Promoting videos on social media is a sure-fire way to get more views and find more of your audience. But, when using social media to promote your videos you want to be sure that you do it in such a way as to get more views and more action, rather than bore your followers.
Spruce Up Your Facebook Posts
When you share something on Facebook, you have a lot more control than you may think over the title of the piece and the image. You can learn how to edit the Facebook post so that it’s not just the same image or the same title as every other Facebook share.
Make Your Pinterest Posts Interesting
When you want to promote a video on Pinterest, create a theme pinboard that includes the video you want to promote along with other images, quotes and information you want to share. Creating a themed pinboard will do a lot more for your sharing efforts than just random shares.
Share More than Once on Twitter
There are some people who will say that you should share something every hour on Twitter, although that might be overkill. But, it is true that you should share the same thing more than once on Twitter. Don’t do it all in the same way, though. Share three or more times but use different words each time for your link to attract different portions of your audience.
Use Your Blog
You may not realize it, but your blog is a type of social media too. This is especially true if you open up your blog posts to comments. When you create a new video, you should definitely promote it via your blog by writing a post about the video and then embedding the video into the blog.
As a Comment
If your video is not too promotional but rather a good resource or answer to someone’s question on another person’s video, social media post, forum, or blog post, then you can post a link to the video with a comment about why this video will help them.
Make It Different
Each time you make a post about your video, make the blurb a little different so that it will not appear to be unthoughtful or hurried. You want to attract your ideal audience to view the videos, and that audience might be slightly different on each social media network. They’ll respond to different prompts.
Images are more likely to be shared on social media. Pick a good thumbnail for your video and use that to share on social media as an image to go with your video. The image will get the attention of your audience better than any words you can use.
Never give up promoting your videos. Sometimes, it can seem like everything is so slow going and you’re not getting anywhere in more views for your videos. But, when you keep doing a little bit each and every single day, you will break through and see success.
Using social media to promote your videos is an important way to get the word out about your videos to your audience. In fact, if you want anyone to view your videos, the best way to do so is via social media marketing.
Here’s to your Success!
Jerry D Ross
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