It’s easy to get sidetracked when it comes to online marketing. There are so many distractions. But the truth is, online marketing is super effective if you know what you’re doing, do it consistently, and then measure the results.
To make sure your marketing is as good as it can be, here are some common marketing mistakes that you’ll want to avoid.
Not Building a Consistent Brand across All Channels
When you build a business it’s vital that you take the time to build a brand that speaks to who you are as a business, who your ideal client is, and what it is that you can do for them. This will be displayed in your words, colors, products, services and even actions across all marketing channels. Marketing used in channels such as social media marketing, your website, and even offline marketing should all quickly be recognizable.
Not Watching Your Competitors Closely
No matter how small of a business you may have, researching your competition can be very informative and lucrative. You can find out how your competition services your audience, what people like about them and don’t like about them, and how they deliver their products and services – including what type of quality they produce. All of this information can be used to help you become better.
Focusing on the Wrong Goals or Not Knowing Your Goals
When starting any marketing campaign it’s imperative to understand what your goals are. Not only that – you must be specific about your goals. If they’re not measurable or even attainable in the first place, then you’re setting yourself up for failure. Spell out every result you hope to obtain from every action.
Using Free Websites and Email Addresses
If you want to be taken seriously as a business owner in online marketing, you really do need to purchase hosting, and you need to self-host your website – including setting up @yourbusiness email addresses. You can still use free email addresses to sign up for mailing lists, and even use them in marketing. But, when it comes to communication between you and your customers, you should have a professional email address that people are positive come from your business.
Not Creating Sales Pages That Convert
So many people have wonderful products and services, but they forget or think they can skip the process of setting up a sales page. Sales pages help target the right information to the right audience member to let them know about the benefits of your products and services to them. Explain that you know their pain points, and you know how to fix them. You have to let them know how you’ll solve their problems.
Registering Your Domain for Only a Year
When you choose a domain name for your business, the longer you register it for, the more legitimate your business will appear to be to search engines. When you do it only a year at a time, it can create a problem of trust. Plus, you get a discount for doing it longer anyway. This is because, people are going to be more trusting of domains that are registered for longer periods of time.
Avoiding List Building
So many people will loudly proclaim that email marketing is dead and not as important to online marketing as it used to be. But nothing could be further from the truth. Email marketing is essential to the success of any online marketing endeavor that you embark on. Build a list for each new product, and a build a general list for your business too.
Not Measuring Performance
No matter how great your plans are, if you don’t know whether what you’re doing is working or not, you’re just shooting in the dark. Shine a light on every action you take to be sure that you get an agreeable return on investment. Use the tools that are inherent in each channel such as Facebook analytics, Google Analytics and so forth, to help you determine if the actions you’re taking are getting the results you desire.
Common online marketing mistakes can cost you not just a few dollars here and there, but they can cost you your entire business.