Archive for the Success Category

How to Build Email Your Marketing Lists

How to Build Email Your Marketing Lists

 

Email marketing lists will be your key to electronic marketing. They are easily the least time-consuming of your marketing plans once your email list has been established. The question remains, however; how exactly do you go about the process of developing this list in the first place?

JerryDRoss.com Business Success

 

You can start out by having a location included on your website where people can sign up for your e-mail list. As long as you have the correct marketing tools, this process is relatively easy to implement. It’s in the best interest of your business to send out newsletters at least once per week. This will keep your business thriving, as well as keeping your readers up to date with fresh information on a regular basis without it becoming a burden on them.

 

The next step you probably want to consider is finding a free mailing list or mailing list host service. Signing up with free resources at the beginning of your business launch into the technological business world will save you some money you may very well need elsewhere right from the start.

 

If your business doesn’t already have a website designed for it, this is a great time to consider the construction of one. You will have HTML codes from the free list service you will need to include on your website pages.

 

Most mailing services provide you with a multitude of tools to use in order to make this process bit easier for you. Their tools are normally quite self-explanatory or come with easy-to-follow instructions. There will be links to include in your coding which uses phrases such as “Sign up for our newsletter” or “Click here for updates on our website” where visitors to your site can insert their information for you to use at a later date.

 

Marketing of your website can be done through flyers and business cards, as well as e-mail marketing. You will find that many interested customers will add their e-mail addresses to your list for newsletters and promotional information quite rapidly, especially if your information is of value to their own personal business or lifestyle. They may wish to receive your weekly newsletter, or simply be aware of any sales or specials you are having. It’s a good idea to have both options available when they fill in their information.

 

You can also buy or rent email lists from professional email list brokers. If you chose this method, verification needs to be done to ensure your broker is following the laws against anti-spamming. There are some serious rules about opt-in procedures, so it is in your best interest to include a double opt-in method when your customers first sign up. It’s also wise to include an “unsubscribe” button in each email you send to allow the customer to be removed from the list if they so wish.

 

Just remember to keep everyone informed and up to date on the comings and goings of your business via your website. Remember to be consistent with your newsletters, keep information on your site current and in the end you will find yourself with a great list of clients you know will be loyal to you, because they can count on you being there when they expect you to be. This will create word-of-mouth references as well, growing your list on a regular basis.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

How to Choose the Right Products to Promote as an Affiliate

How to Choose the Right Products to Promote as an Affiliate

JerryDRoss.com - Business Success Solutions

A major step in becoming a profitable affiliate marketer is to choose the right products to promote. You want to be sure that you choose something your audience needs, that has a good reputation behind it, and is made by someone you trust. After all, if people buy it due to your recommendation, it needs to be good so that you can maintain the trust of your audience.

 

Understand Your Audience

The more you know about your audience, the more you can be sure that you are finding products that they need and want. If you don’t know who you’re marketing to, it will be very difficult to choose the right products.

 

Solve Problems for Your Audience

You want to find products that solve problems for your audience. If you’re not solving a problem, you may be creating one. Find two or three pain points your audience has. Then search for products to see if you can find solutions for your audience for these pain points.

 

Try the Product

It’s probably better (at least at first) that you do not promote products you have not tried yourself. Consider the expense to be part of the cost of doing business, but also as an insurance policy against complaints. If you truly love a product, you’ll feel better about promoting it.

 

Check Conversion Rates

Any product that is worth selling should give affiliates some idea of how high their sales pages conversion rate is. This can help you know whether or not it’s worth it for you to spend time and perhaps money promoting the product.

 

Know How Much Your Commission Is

Always understand up front how much your commission is. Remember to subtract any fees you’re charged via the payment processing center that you use. Read the information on ClickBank so you know what it takes to actually collect there (or any other affiliate network for that matter).

 

Know the Payout Procedures

Every affiliate program out there has a different payout procedure. Some pay out monthly, some make you wait until you have a certain number of sales, and others have even more confusing rules. Read all the rules, and understand when and how you’ll be paid.

 

Stay Digital

The best affiliate products are digital over physical. The reason is that people will buy them faster and get their products sooner. Plus, you’re likely to earn more money per item when promoting digital items.

 

Trends Are Nice

Don’t be afraid to jump on a trend bandwagon if it fits. But, don’t force it. If you can find a way that the trend fits in with your audience, you can capitalize on it in a big way. If you can’t, just let it go.

 

Being an affiliate marketer can be a tremendous career. Your income-earning potential is truly unlimited. Only your imagination can stop you from making a good income via affiliate marketing. But, you want to be sure to pick the right products at the right time for maximum impact.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.