Archive for the SEO Category

10 Easy Ways to Improve Your Website and Increase Sales

10 Easy Ways to Improve Your Website and Increase Sales

JerryDRoss.com - Business Success

A good website can be a great tool for boosting your sales. On the other hand, a poorly made website can turn customers off to current and even future products. Here are some tips to creating a website that will help you, rather than hurt you.

 

1. Consistent look.

Have you ever noticed, while every page of a magazine looks slightly different, there’s generally a consistent organization, color scheme, and overall look to the whole magazine? This helps users who read the magazine find exactly what they’re looking for quickly and easily. In the same way, if you keep your web pages consistent, your customers will have an easier time finding things.

 

2. Test different browsers.

So, you’ve set up your website and it looks exactly how you want it. Then your customers start getting upset because they can’t find items, figure out how to order, or even see simple parts of your page. The likely problem? Their browser. Contrary to popular belief, not everyone uses the same program to surf the web. It’s recommended that you design your page so it can be seen well on most, if not all Internet browsers.

 

3. Support.

While it’s great to have an awesome website, if it goes down or has other technical issues, you’re not going to be making any money off of it. Plus, it will probably upset your customers as well. Once you get your website up and going, be sure to keep it going and get issues and bugs worked out as quickly as possible.

 

4. Keep it simple.

Your site should look good, and can have some special features, but if it’s too complicated or the colors and designs are just too much, you’re likely to lose customers. Try to keep it simple with just a few special touches. Keep it appealing without being overwhelming.

 

5. Keep it coming.

It’s great to get information from a website, but it’s a pain to go check for updates all the time. Keep your users updated by adding a newsletter or RSS feed. This is a great way to keep them updated and introduce new products.

 

6. Get feedback.

Running a business is all about helping the customer, so why not improve your site by asking your users what they want. You can add a quick survey or just a suggestion box to the side of each page.

 

7. Make searching easy.

If you have a lot of information on your website, try adding a search box so visitors can easily find what they’re looking for. A search box will help them find what they want and keep them coming back in the future.

 

8. Have content.

If your website is mostly links and advertisements or sales pitches and products, there’s not going to be much on there to inspire people to stay at your website. You have to have quality content on your site. Plus, if done right, good content can also help you get links and go up in the SEO rankings.

 

9. Have discussions.

Almost any website can be benefited by adding a message board. This is not only a great way to answer people’s questions and keep them coming back, it can also be a great way for your customers to get to know you and trust you as an expert.

 

10. Have fun.

If you don’t like your website, and don’t like working on it, it’s going to show through in your work. Just because a topic might be able to make money, doesn’t mean you will find it interesting. Try to create websites that you have an interest in and want to keep going.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

How to Build a Great Website that Works

How to Build a Great Website that Works

JerryDRoss.com - Marketing Success

It seems like everyone and their mother (and grandmother!) has a website these days. That’s why it’s important to be able to build a quality website to help promote your business and sell your products. Here are ten quick tips to help even a novice build a quality site.

 

1. Know your audience.

If you watch the latest hot cartoon and then watch reruns of shows from the 60s, you’re probably going to see not only commercials for different products, but they’re going to be totally different styles. In the same way, a website whose audience is older shouldn’t have things that will appeal to teens or a younger generation. Knowing your audience is the first step to meeting their needs.

 

2. Keep it simple.

Simple websites are not only easier to navigate, they also load faster so your customers don’t get frustrated waiting to find what they’re looking for.

 

3. Ask for feedback.

Always have a way for your users to send you feedback. This will help you make changes your customers want to keep them coming back, and even recommend you to their friends. You can put feedback boxes or questions on different pages, or you can add a message board with a feedback section.

 

4. Don’t branch out too much.

It’s best to focus your website on one area or product. If you offer several different products or types of products, you need to have several websites to promote them so visitors aren’t bombarded with things they don’t want.

 

5. Be consistent.

Make each page the same format, font, color, etc to keep visitors from getting confused at where to find what they’re looking for.

 

6. Be readable.

Not only do you need a font that’s readable and colors that don’t hurt the eyes, but it’s also extremely beneficial to have correct spelling and grammar. Customers aren’t likely to stick around if they think you’re lazy or don’t know what you’re talking about.

 

7. Add RSS feed.

Many people keep themselves updated by using RSS feeds instead of checking websites constantly. By adding a RSS feed, you can not only catch these users, you can also tailor feeds specifically for their interests.

 

8. Keep it current.

Besides the danger of having out-of-date information, pages that are updated more often get visited more often, and give you a better chance of keeping more customers.

 

9. Make things easy to find.

Everyone wants things fast, and adding a search box or an easy site map will help them find what they’re looking for quickly and easily.

 

10. Have fun.

Ultimately, if you do everything right, but your site is just like every other well-made site, you still may not be able to make money off it. Your site needs to have something unique that reflects who you are and what you can provide.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.