Archive for the Email Marketing Category

5 Important Reasons To Using Email Marketing

5 Important Reasons To Using Email Marketing

JerryDRoss.com - Business Success Solutions

Email marketing is important to consider, whether you own a web-based business or a “brick and mortar” store. Keeping communication with your existing or prospective customers is critical in the business world. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice for your business needs.

1. Inexpensive:

Email marketing is the one of the least expensive marketing tool you will find. Many email marketers choose to use programs such as Aweber or ConstantContact for automating the email distribution. Of course, if neither of those meets your needs, you can do a search on your favorite search engine to find one that would work for you.

 

2. It’s Quick:

It takes a simple matter of minutes to get as much information about your contacts, as it does to send information to them with email marketing. You want to ensure you never let an opportunity to ask for a client or potential client”s contact information so you can contact them again for promotions or new items. The worst they can say is no, but there is an equal chance they could say yes. If at first you don”t succeed, try try again!

 

3. It Gives a Higher return on your investment:

By using what is known as a double opt-in method on your website or blog, you are able to collect subscribers to your mailing list. These people will have been to your site and are already aware of what you have to offer. You will therefore be narrowing your targeted group. These people are more inclined to purchase from you again because they already know you from your blog postings. You have already built the trust with them. This results in perfect opportunities for you to offer pre-release sales on new products and/or services to your existing customers list. As they have dealt with you in some capacity in the past, they are likely to do business with you again.

 

4. Increasing sales with personalized email:

Building a mailing list for your online business is a simple yet effective way you can increase your sales. This is where collecting information about your current or potential customers comes in handy. The key is to have them accept further email marketing messages from you in the future, when you have something new to offer or a special in the pipeline. With the collection of subscribers” names during the sign-up process or following a purchase, many email sender programs will insert these names into a mass email. Your e-mail message will start out addressing each customer personally, like “Hello [insert name]”, and will arrive to each recipient personalized with their own name.

 

5. Increasing traffic to your website:

Increasing traffic to your website is another way you can achieve a higher sales level. Targeted email campaigns such as newsletters or sales announcements with a link to your website increases your chance of obtaining a new customer, a sale or both. By using words and formats which will attract the attention of your readers without going to extremes, you are more likely to keep people reading through the whole email.

 

Whether your need is to send certain information to only part of your list, or track responses on a certain product or service, email marketing is a great tool for your business. This opportunity is a powerful way to bring your business up a notch without breaking the bank or using up valuable time needed on other aspects of your business.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

Is Your Marketing Making You Money?

Is Your Marketing Making You Money?

jerrydross.com - Business Success Solutions

Some businesspeople love marketing. They enjoy analyzing their target markets, finding ways to create publicity for their endeavors, and designing and placing advertisements. Others hate it and wish there were no need for it. But love it or hate it, it’s important to remember the ultimate purpose of marketing: to make money.

 

A business wouldn’t be a business if it were not out to make money. Yet when it comes to marketing, many business owners forget this. They either do as little marketing as they can get away with, or they spend a lot of time on the marketing itself but little on the necessary research. In both cases, they’re probably not getting a very good return on their investment. In fact, they may even be losing money.

 

Tracking Your Marketing Results

The first step in determining whether your marketing is making you money is to track its results. This means finding out where paying customers are finding you. It may sound difficult, but there are ways to do it.

 

Tracking your customers is actually pretty easy if you’re doing business online. You can add tracking codes to your URLs to signify where each customer came from. Or you can create separate pages for each of your campaigns. Then you can simply view your web stats and see which customers came from where.

 

In the offline world, finding out how your customers found you can be a little trickier. You can always ask if you see them in person, but if you have other people serving customers for you, they may neglect to do so. You can also ask how customers found out about your business on mail order forms, but they may or may not answer. Still, it’s important to make the effort. If you ask every customer, you should get enough answers for it to be useful.

 

Crunching the Numbers

Once you have determined how much you’ve made from a campaign and how many customers you have versus how many prospects, you can start analyzing your data. The most important figure when determining how much money your marketing is bringing in is return on investment, or ROI. This is calculated by dividing your net profit by the amount of money you’ve spent on marketing. This will give you a percentage. If it is greater than 1, then you’re making money, and the higher the percentage, the better.

 

Another figure that is important to know is your conversion rate for each marketing campaign. This is figured by dividing the number of paying customers by the number of prospects. While this doesn’t give you a monetary figure, it is useful in determining whether a campaign is converting well enough to continue with it.

 

One of the biggest mistakes a business can make in marketing is not tracking its effectiveness. This can result in money wasted unnecessarily. Don’t leave your marketing to chance. Run the numbers and make sure it’s making you money.

 

Here’s to your Success!

Jerry D Ross

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.