Archive for the Blogging Category

5 Important Reasons To Using Email Marketing

5 Important Reasons To Using Email Marketing

JerryDRoss.com - Business Success Solutions

Email marketing is important to consider, whether you own a web-based business or a “brick and mortar” store. Keeping communication with your existing or prospective customers is critical in the business world. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a positive choice for your business needs.

1. Inexpensive:

Email marketing is the one of the least expensive marketing tool you will find. Many email marketers choose to use programs such as Aweber or ConstantContact for automating the email distribution. Of course, if neither of those meets your needs, you can do a search on your favorite search engine to find one that would work for you.

 

2. It’s Quick:

It takes a simple matter of minutes to get as much information about your contacts, as it does to send information to them with email marketing. You want to ensure you never let an opportunity to ask for a client or potential client”s contact information so you can contact them again for promotions or new items. The worst they can say is no, but there is an equal chance they could say yes. If at first you don”t succeed, try try again!

 

3. It Gives a Higher return on your investment:

By using what is known as a double opt-in method on your website or blog, you are able to collect subscribers to your mailing list. These people will have been to your site and are already aware of what you have to offer. You will therefore be narrowing your targeted group. These people are more inclined to purchase from you again because they already know you from your blog postings. You have already built the trust with them. This results in perfect opportunities for you to offer pre-release sales on new products and/or services to your existing customers list. As they have dealt with you in some capacity in the past, they are likely to do business with you again.

 

4. Increasing sales with personalized email:

Building a mailing list for your online business is a simple yet effective way you can increase your sales. This is where collecting information about your current or potential customers comes in handy. The key is to have them accept further email marketing messages from you in the future, when you have something new to offer or a special in the pipeline. With the collection of subscribers” names during the sign-up process or following a purchase, many email sender programs will insert these names into a mass email. Your e-mail message will start out addressing each customer personally, like “Hello [insert name]”, and will arrive to each recipient personalized with their own name.

 

5. Increasing traffic to your website:

Increasing traffic to your website is another way you can achieve a higher sales level. Targeted email campaigns such as newsletters or sales announcements with a link to your website increases your chance of obtaining a new customer, a sale or both. By using words and formats which will attract the attention of your readers without going to extremes, you are more likely to keep people reading through the whole email.

 

Whether your need is to send certain information to only part of your list, or track responses on a certain product or service, email marketing is a great tool for your business. This opportunity is a powerful way to bring your business up a notch without breaking the bank or using up valuable time needed on other aspects of your business.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

Blogging for Great Success

Blogging for Great Success

JerryDRoss.com - Business Success Solutions

 

The Internet is full of great new ways to communicate and form relationships with your customers. While businesses used to rely on email they can now use forums, social networking sites, RSS feeds, and tons of other means. One great way to talk to your customers and colleagues is through blogging.

 

While blogging has gained a lot of popularity for social networking and keeping tabs on celebrities, it’s also a great way to keep customers up to date on news, products, opinions, or just about anything. Instead of having to send out bulk email or contact people individually, you can make a quick blog post online and be done. They can include links, products, videos, just about anything you want.

 

Nowadays, you see businesses claim that they know you or tell you that coming to them is like coming to a friend or neighbor. That’s because business has gotten so big and technical, customers are often treated like a number instead of a person. This is especially true online where there is often little or no personal contact. People like the feeling of knowing someone they are hiring. If they feel like you’re a friend to them, they’re more willing to hire you, buy your products, pay more, and tell their friends about you.

 

A blog is a great way to make your customers and potential customers feel like they know you and can trust you with their business. Sure, it’s not a real face-to-face conversation, but blogs give you regular contact and are generally much more personal than sales letters or even normal business email. They turn you into a person, not just a business.

 

If you have a good blog with great content, you can get people talking. If you foster an open environment on your blog, you can get great discussions going on your site. Eventually, people will start talking about your site. And the more people talk about you, the more people hear about you. The best part is, when they talk about you, they’re also going to link back to your site, raising your search engine rankings so even more people can hear about you. Before you know it, you’ve reached hundreds, if not thousands of new customers.

 

If you do it right, take time, and research your blog topics, you’ll be able to develop a reputation. People talking about you is great, but it doesn’t necessarily make them think you’re credible. A blog can help you build a reputation as an expert in a field. This is especially good if you’re thought of as a helpful expert.

 

The best part about blogging is that it’s easy. While you’re working on a large project, you can write short blog entries on your breaks. You can write a couple blog posts before you go to bed. Or, if you’re writing a large piece, you can reword parts you write as you go and save them later for blog entries to promote the topic.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.