Archive for the Affiliate Marketing Category

How to Choose the Right Products to Promote as an Affiliate

How to Choose the Right Products to Promote as an Affiliate

JerryDRoss.com - Business Success Solutions

A major step in becoming a profitable affiliate marketer is to choose the right products to promote. You want to be sure that you choose something your audience needs, that has a good reputation behind it, and is made by someone you trust. After all, if people buy it due to your recommendation, it needs to be good so that you can maintain the trust of your audience.

 

Understand Your Audience

The more you know about your audience, the more you can be sure that you are finding products that they need and want. If you don’t know who you’re marketing to, it will be very difficult to choose the right products.

 

Solve Problems for Your Audience

You want to find products that solve problems for your audience. If you’re not solving a problem, you may be creating one. Find two or three pain points your audience has. Then search for products to see if you can find solutions for your audience for these pain points.

 

Try the Product

It’s probably better (at least at first) that you do not promote products you have not tried yourself. Consider the expense to be part of the cost of doing business, but also as an insurance policy against complaints. If you truly love a product, you’ll feel better about promoting it.

 

Check Conversion Rates

Any product that is worth selling should give affiliates some idea of how high their sales pages conversion rate is. This can help you know whether or not it’s worth it for you to spend time and perhaps money promoting the product.

 

Know How Much Your Commission Is

Always understand up front how much your commission is. Remember to subtract any fees you’re charged via the payment processing center that you use. Read the information on ClickBank so you know what it takes to actually collect there (or any other affiliate network for that matter).

 

Know the Payout Procedures

Every affiliate program out there has a different payout procedure. Some pay out monthly, some make you wait until you have a certain number of sales, and others have even more confusing rules. Read all the rules, and understand when and how you’ll be paid.

 

Stay Digital

The best affiliate products are digital over physical. The reason is that people will buy them faster and get their products sooner. Plus, you’re likely to earn more money per item when promoting digital items.

 

Trends Are Nice

Don’t be afraid to jump on a trend bandwagon if it fits. But, don’t force it. If you can find a way that the trend fits in with your audience, you can capitalize on it in a big way. If you can’t, just let it go.

 

Being an affiliate marketer can be a tremendous career. Your income-earning potential is truly unlimited. Only your imagination can stop you from making a good income via affiliate marketing. But, you want to be sure to pick the right products at the right time for maximum impact.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

Is Your Marketing Making You Money?

Is Your Marketing Making You Money?

jerrydross.com - Business Success Solutions

Some businesspeople love marketing. They enjoy analyzing their target markets, finding ways to create publicity for their endeavors, and designing and placing advertisements. Others hate it and wish there were no need for it. But love it or hate it, it’s important to remember the ultimate purpose of marketing: to make money.

 

A business wouldn’t be a business if it were not out to make money. Yet when it comes to marketing, many business owners forget this. They either do as little marketing as they can get away with, or they spend a lot of time on the marketing itself but little on the necessary research. In both cases, they’re probably not getting a very good return on their investment. In fact, they may even be losing money.

 

Tracking Your Marketing Results

The first step in determining whether your marketing is making you money is to track its results. This means finding out where paying customers are finding you. It may sound difficult, but there are ways to do it.

 

Tracking your customers is actually pretty easy if you’re doing business online. You can add tracking codes to your URLs to signify where each customer came from. Or you can create separate pages for each of your campaigns. Then you can simply view your web stats and see which customers came from where.

 

In the offline world, finding out how your customers found you can be a little trickier. You can always ask if you see them in person, but if you have other people serving customers for you, they may neglect to do so. You can also ask how customers found out about your business on mail order forms, but they may or may not answer. Still, it’s important to make the effort. If you ask every customer, you should get enough answers for it to be useful.

 

Crunching the Numbers

Once you have determined how much you’ve made from a campaign and how many customers you have versus how many prospects, you can start analyzing your data. The most important figure when determining how much money your marketing is bringing in is return on investment, or ROI. This is calculated by dividing your net profit by the amount of money you’ve spent on marketing. This will give you a percentage. If it is greater than 1, then you’re making money, and the higher the percentage, the better.

 

Another figure that is important to know is your conversion rate for each marketing campaign. This is figured by dividing the number of paying customers by the number of prospects. While this doesn’t give you a monetary figure, it is useful in determining whether a campaign is converting well enough to continue with it.

 

One of the biggest mistakes a business can make in marketing is not tracking its effectiveness. This can result in money wasted unnecessarily. Don’t leave your marketing to chance. Run the numbers and make sure it’s making you money.

 

Here’s to your Success!

Jerry D Ross

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.