Archive for the Advertising Category

How to Get Low-Cost and Free Advertising for Your Small Business

How to Get Low-Cost and Free Advertising for Your Small Business 

JerryDRoss.com - Business Success Solutions

How to get low-cost and free advertising for your Small Business is an important issue, especially for a home or small business just starting out. If you want your business to make you money or even just get off the ground, you’re probably going to have to advertise. For many companies, advertising becomes a huge chunk of the overall budget, but it doesn’t have to be. There are plenty of free or inexpensive ways to let people know about your business and get them coming back.

 

Email

Email is a great, cost-effective way for get your name out there, contact potential customers, and keep existing customers up to date and coming back. And while developing an email list may take some time and effort, sending out an email once you have a list takes very little time.

 

You can get email addresses by simply asking for them on your webpage about a related topic to your products, asking for them from your customers when you take an order, or offering a free product or service in exchange for an email address.

 

Many people get emails by offering people products in exchange for the email addresses of their friends, but these are often far less useful than when people give you their email addresses themselves. Ninety-nine percent of the time, the friends really aren’t going to be interesting in what you have to offer.

 

Word of Mouth

Word of mouth is also a great way to get word about your business out there, and it generally costs you nothing.

 

The key to starting word of mouth business is not only to tell people to pass the word on to their friends, but more importantly, to treat the customer right so they want to spread the word.

 

Social Media

Social networking sites are a great way to start a word of mouth campaign about your business. These are sites like Twitter, Facebook, and other sites where people can ad their friends, bands they like, and businesses or products they might be a fan of.

 

Then, if someone is a friend, the site will often automatically suggest they become a friend with or a fan of the same things. Soon, you’ll have a bunch of people who are all fans of your business – then you can use the page to send updates to all of them about new products, services, and promotions. It’s all free and pretty simple to get started.

 

Blogs

Blogs are another way to get people interested in your products and keep current customers up to date. Starting a blog is simple, there are tons of blog sites that will pretty much set the whole thing up for you. The trick is actually getting people to read it.

 

You can use different SEO techniques including microblogs like Twitter, but you also need to provide quality content that people actually want to read. Start your blog by not only talking about your business and ideas, but also those of other people. If you refer someone to a good article or great deal, they’re much more likely to keep reading.

 

While you may decide to spend some money on your advertising, you can still supplement with these methods to boost your exposure even more.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

Is Your Marketing Making You Money?

Is Your Marketing Making You Money?

jerrydross.com - Business Success Solutions

Some businesspeople love marketing. They enjoy analyzing their target markets, finding ways to create publicity for their endeavors, and designing and placing advertisements. Others hate it and wish there were no need for it. But love it or hate it, it’s important to remember the ultimate purpose of marketing: to make money.

 

A business wouldn’t be a business if it were not out to make money. Yet when it comes to marketing, many business owners forget this. They either do as little marketing as they can get away with, or they spend a lot of time on the marketing itself but little on the necessary research. In both cases, they’re probably not getting a very good return on their investment. In fact, they may even be losing money.

 

Tracking Your Marketing Results

The first step in determining whether your marketing is making you money is to track its results. This means finding out where paying customers are finding you. It may sound difficult, but there are ways to do it.

 

Tracking your customers is actually pretty easy if you’re doing business online. You can add tracking codes to your URLs to signify where each customer came from. Or you can create separate pages for each of your campaigns. Then you can simply view your web stats and see which customers came from where.

 

In the offline world, finding out how your customers found you can be a little trickier. You can always ask if you see them in person, but if you have other people serving customers for you, they may neglect to do so. You can also ask how customers found out about your business on mail order forms, but they may or may not answer. Still, it’s important to make the effort. If you ask every customer, you should get enough answers for it to be useful.

 

Crunching the Numbers

Once you have determined how much you’ve made from a campaign and how many customers you have versus how many prospects, you can start analyzing your data. The most important figure when determining how much money your marketing is bringing in is return on investment, or ROI. This is calculated by dividing your net profit by the amount of money you’ve spent on marketing. This will give you a percentage. If it is greater than 1, then you’re making money, and the higher the percentage, the better.

 

Another figure that is important to know is your conversion rate for each marketing campaign. This is figured by dividing the number of paying customers by the number of prospects. While this doesn’t give you a monetary figure, it is useful in determining whether a campaign is converting well enough to continue with it.

 

One of the biggest mistakes a business can make in marketing is not tracking its effectiveness. This can result in money wasted unnecessarily. Don’t leave your marketing to chance. Run the numbers and make sure it’s making you money.

 

Here’s to your Success!

Jerry D Ross

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.