7 Skills of a Good Social Media Leader
1. A Leader is Humble
A Leader in any area of life must have confidence and courage. But a good leader must also have humility. A good social media leader is humble. As is said so often, social media is about building relationships and having others confident that you will provide what they need.
Being strong willed and hard working is necessary, but people don’t generally want to build a relationships with an arrogant person. They generally appreciate, and want to build a relationship with, someone who is humble.
It’s all about building relationships. A good social media leader is humble.
2. A Leader Devours information
We are bombarded with information constantly; especially in the Social Media world. A good social media leader devours information. Social media trends and techniques are constantly evolving and changing. To stay up with the newest and best techniques, a social media leader must be constantly reading and keeping current.
A Leader is a Reader. A leader reads books and material on success and development. Zig Ziglar, and other success coaches regularly promote reading.
“If you love to read, you can learn anything you really want to know.” ~ Zig Ziglar.
So be a reader and a leader. A leader devours information.
3. A Leader is a Producer – Creates Compelling Content
A leader is followed because they provide helpful information to others. A good social media leader needs to create compelling, useful content that others want to read and come back for more. A leader is a producer; producing and creating compelling content regularly. The more content you have available the more people will come back to your material. The more content you have which is regularly updated will also bring you more Internet traffic and followers because it improves the SEO of your material. A leader is regularly producing new content.
A good social media leader is a Producer – Creating Compelling Content.
4. A Leader is a Distributor of Knowledge
Close related to the previous point; a good social media leader is a distributor of knowledge. By regularly producing useful content a leader is providing and distributing knowledge for others to use and come back to. A leader is a distributor of knowledge in their chosen specialty and other helpful areas. People are hungry for good useful knowledge and by providing it you become a leader for others.
A Good Social Media Leader is a Distributor of Knowledge.
5. A Leader is a Problem Solver
It’s been said by many that Marketing, whether Network Marketing, MLM, or what ever, is simply the process of providing solutions to other people’s problems. A Leader is a Problem Solver.
For example, you don’t buy a drill because you like the looks of the machine and just want to spend money on it. You buy a drill because you need to make a hole. The problem is that you need to make a hole. The Drill is the solution.
As a good social media leader you are a problem solver. A leader provides solutions to people’s problems. A Leader produces content and distributes knowledge so others can become better at marketing. A leader provides products that help others solve their problems. People are looking for knowledge on Internet marketing and looking for businesses to solve their financial problems.
A good leader provides both. A good social media leader is a problem solver.
6. A Leader has Vision
Vision: without it success is virtually impossible. A Leader needs to have a strong vision of what they are reaching for. A Leader needs clear goals and a clear vision of where they’re headed, coupled with a determination to get there. Much has been written on vision and goal setting and a leader must be putting into practice the understanding of using vision and goals.
A leader has a clear vision and keeps focused on that vision with passion. A leader works constantly to achieve that vision and if he/she gets off course they do what it takes to get back on track towards that vision.
A good social media leader has Vision!
7. A Leader has Fun!
Running your own business can be a lot of work; but it doesn’t have to be drudgery. A Leader has Fun doing the business. A good social media leader works hard to achieve success, but has fun in the work. Make your work fun. Enjoy the successes and have fun when overcoming hurdles.
Have fun so others will want to work along with you. A good social media leader has fun. Have Fun!
Here’s to your Success!
Jerry D Ross