12 Critical Reasons to Have a Blog for Your Business
If you’re working to build an online business, which I’m assuming is the case since you’re reading this article, then you should ask yourself the question; Should I have a Blog? There are many affective means of building an online presence or following. You can use Facebook, Twitter, or many other tools.
Social media has become an increasingly important part of building any business today and with so many social media tools to use, this question of whether to have a blog is a critical one. I believe and other internet marketers believe that having a blog is a vital part of your online business success. Here are some quick reasons a blog should be a major part of your Online Business.
1. Search Engine Optimization
Blogs naturally create the potential for good SEO (search engine optimization). As you write posts on a regular basis, you produce more and more content which is then found by search engines as people search for information. Blogs easily allow you to choose search categories and tags which help improve SEO as well.
2. Lead Generation
Blogs are a great way to build a place for capturing leads and building a mailing list. Building your mailing list is one of, if not the, most important part of your online business. Your goal should be to continually grow your mailing list so you can offer future products and services. Blogs make this easy buy having opt-in forms and free offers.
3. Let people know you
To build a business online, people need to get to know you and trust your. Your blog is a great tool for sharing yourself with others. People read your posts and see what you’re about and how you think and do business. Blogs let the world see who you are. It lets you grow your personal brand.
4. You Build Your Reputation as Industry Leader
Your blog shows your readers you understand your field. The more you write about your field, the more you are seen as an expert in your industry, which will give more people reason to follow you and buy your products and services.
5. Your continually learn
As you write your blog, you continually learn new ideas and techniques while doing research for your posts. Continuing to learn from others is a critical key to business success and writing blogs or articles is a great way to stay fresh.
6. You Build Relationships with Readers
As people comment on your blog posts, and you respond, you build relationships with readers. Relationships is a vital key to building a business in social network marketing. A blog is a great tool to use in this.
7. You gain followers on other Social Media sites.
When your readers like your blog posts and share them with their Facebook, Twitter, etc followers, more people are exposed to your posts and some will share them on to their followers. If your posts are valuable and people will share them. If on person tweets your post, it could potentially be shared forward to 1000’s of others. Some of these other people will potentially follow you on Twitter, Facebook, Google+, etc.
8. You find ideas for future content
Blogging opens your mind to many other ideas and sources of information. As you write your blog posts you are gathering links to many resources which you can use in the future.
9. You can convert your Blog into other content
Often you can write a blog on a topic and later use the main information from you blog to create a video or infographic to be used in another part of your marketing, such as Youtube or Penterest. You may even use your blogs as resource for a future book or ebook. You’ve already done most of the work, now just put it together in a book form.
10. Your readers can give you valuable feedback
Your blog is a great place for your readers and customers to give you feedback about your material. I’ve received feedback about the format of my site which has helped me. Sometimes simple suggestions from readers can spark a critical change.
11. You make a positive impact on society
As you write good, useful information for your blog posts, you are giving positive material for others to use in their lives and business. You are making a positive impact on the lives of others.
12. It’s Fun!
Writing a Blog can be a fun part of your business. It gives you a creative outlet where you can use your talents and creative side. No matter what your field of business is, your blog can be a fun way for you to be yourself and share yourself with the world. It’s Fun!
Here’s to your Blogging Success!
Jerry D Ross
You may also find these posts helpful:
- 6 Steps to Financial Success
- What Causes Business Failure?
- 21 Reasons You Should Be Blogging
- The Power of Re-Tweets
- Beginner’s Guide to Online Business Success!
- 10 Essential Tools for Building Your Business