10 Essential Tools to use in building your Business Online.
Building your Online Business can seem a daunting task to the beginner as you look at all the methods you can use. That’s understandable, but don’t let it be a worry to you. The key is to pick a one or two or so tools to begin with and get comfortable with those tools before moving on to use others.
As you grow your business and get some of the tools up and running, some of them can be automated to make them more manageable. For example; there are automation tools for Twitter to auto follow those who follow you and also send them a quick message of thanks. Use these automation tools as you can to give you time to focus on the things that require your direct involvement, such as writing blogs. Though, even writing blogs and other manual tasks can be outsourced if need be.
Here is a quick list of some of the more essential tools you can use in growing your online business:
1. Blog / Web Site.
There are many ways to put your business and your own knowledge out there for visitors to see, but a blog is one of the easiest and best ways to do it. You can use various blogging platforms, but WordPress is one of the most popular. It is easy to set up and has so many useful plugins that help you automate and improve your blog.
Twitter is a great tool for building a list of followers who have asked to receive your information in the form of your Tweets. By building a list of followers and then sharing relevant information with them, you gain their trust and they are more receptive to checking out your services on your blog, etc.
Facebook is another social media tool to use in spreading word about your business and service. Be careful to not push business to your friends. Just share helpful information in a natural way much the same as with Twitter.
4. Google Plus
Google Plus is another social media tool that is growing in popularity. It is similar to Facebook, but owned and operated by Google. It can be important to your blogging because it is owned by Google, so may actually have a bigger affect on your Google search rankings when your site is shared on Google Plus.
LinkedIn is a more professional social media tool which can be very useful for your business. It is evolving where you can also share posts and other information with those you are linked with. In this way you can spread word about your posts and other useful information with other business professionals.
6. Email Autoresponder
Your business will need an Email Campaign to send follow up emails to your visitors who opt into your site or your products by giving their email addresses. Aweber is a popular autoresponder which makes it easy to set up your own autoresponder emails to keep your visitors connected and also offer other products or services.
7. SEO, Search Engine Optimization
To be successful with your online business you need the visitors to find your site. You need you blog or web site optimized to be found through SEO, Search Engine Optimization. Check out the link at the bottom for free training that will open you to a whole system of online business coaching which includes SEO and many other aspects of business
8. Social Bookmarking
Youtube is is one of the most used search tools on the Internet. Using Video is a great way to get your message out to the public. Just making short 3 minute videos and posting them on Youtube and also linking back to your blog posts, can help a lot to promote your site.
10. Article Submission
Another great tool to use to grow your business is article submission. By submitting articles to online submission sites and linking back to your blog posts with similar content, you gain exposure and build back links which helps with search engine ranking.
There are other tools that can also help you grow your business, so continue to learn about any tool that may help. Continual education is a vital part of being a successful business owner. Never get stale in you knowledge of marketing and business.
Don’t let this list of tools be overwhelming. As I mentioned early own. Take one or two of these tools and get comfortable with them before moving on to others. As you learn one at a time, they become easier and more comfortable.
Don’t give up! Be consistent in your efforts! Success is achievable!
Here’s to your business success!
Jerry D Ross
You might also find these posts helpful:
- 5 Steps to Blogging Successfully
- Success Key – Be Consistent!
- 5 Myths About Blogging
- 7 WordPress Pluggins You Should Have