10 Critical Traits of a Social Media Marketer

10 Critical Traits of a Social Media Marketer


It seems that everyone is online these days. Many people keep in touch online on their smartphones throughout the day and night. Social media marketing has become an important part of todays marketing whether working with an MLM or selling your own products or services. To succeed in social media marketing it’s important to have some particular traits.

Below are 10 Critical Traits of a Social Media Marketer which I believe every social media marketer should have. At first glance some might find these points overwhelming, but don’t let them scare you. Like other aspects of online marketing, these can be learned and improved upon.


1. Writer

To succeed as a Social Media Marketer, one must be a writer. That doesn’t mean that you have to be an expert writer or have special training in writing. You do need to be willing to write and learn to improve you writing skills as you go along. Social media is about communicating with others in an online environment; to do that one needs to be able to do some writing along the way.

Don’t worry if you think you are not a good writer. Don’t let writing scare you. Like anything else it can be learned and if it’s not perfect at first, that’s fine. Just be willing to start and learn as you go.


2. Listener

As already mentioned, Social Media is about communicating with others. You need to be able to “listen” to others and communicate back with them and build a relationship. You need to be able to hear their needs and work to provide a solution with the things you offer. Listening is a critical trait of a Social Media Marketer.


3. Leadership

As a Social Media Online Marketer, you need to be providing solutions to other peoples problems. You need to be sharing you knowledge and helping others succeed. Leadership is about being one that others look to for solutions and help. Be that person; be a leader in social media marketing.


4. Humility

Though you need to be a leader and share you knowledge with others; a critical trait of a social media marketer is humility. You should never become vain about what you know or what you are able to do. People look to leaders to follow, but people are repelled by someone who is big on themselves. Humility is a critical aspect of success as a social media marketer.


5. Patience

We all want to reach success immediately… like yesterday! But in reality nothing happens as fast as you might want it to. To succeed as an online marketer, you need patience, lots of it. You need patience as you wait for success. You also need patience with others you meet along the way in you business. We all are disappointed by other people at times and the more you are out there in front of others, the more chance for disappointment. Patience is a critical trait for a social media marketer.


6. Responsiveness

Social Media is about relating with others. You need to be responsive to others to succeed in social media marketing. When others reach out to you online, you need to be there and provide answers. Responsiveness is another critical trait of social media marketing.


7. Engaging

Being engaging is another critical trait of a social media marketer which ties in with responsiveness. Social media is about engagement; it’s about a two way communication online. One needs to engage with those that they “meet” in the social media platforms; build a relationship and build trust.

Also another aspect of engaging is how you present your information online. When you write a blog or post a tweet, it needs to be interesting and engaging with the audience. It needs to draw your readers, viewer, listeners, etc to want to participate; want to respond, retweet, share, etc. Being engaging is a critical trait of a successful social media marketer.


8. Caring

Caring is a trait that is wrapped up in several of the others and is critical to success. Social Media Marketing is so much about helping others; seeing their needs and providing solutions. Caring is critical to the success of a social media marketer.


9. Learner

No matter how much you think you know about your product or marketing, there is always more to learn. Trends, Tools, techniques, etc. are constantly changing. To succeed as a social media marketer you must keep up on what’s working now. You must be constantly learning to succeed in online marketing.


10. Perseverance

Social Media Marketing success, like any other form of business or marketing doesn’t happen overnight. It takes time. You’ll fail in some of your plans. You’ll have to re-assess your strategies and modify your processes. But success is possible if you know this going in and just keep moving forward towards your goals. It takes perseverance.

As Winston Churchill put it – “Never give up!”

Success as a Social Media Marketer is achievable! YOU can do it! You may not feel you possess some of the traits above or other traits you think you need, but you can grow in any area that’s lacking. The key is to keep trying; keep moving forward.


Here’s to your success!

Jerry D Ross

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