How to Write Headlines that Work

How to Write Headlines that Work

JerryDRoss.com Business Success Solutions

The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch. In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell.

 

While it would be nice to have, there is no specific rule that every headline needs to follow. That’s because it depends on what your topic is, what the goal of your writing is, and several other factors. There are, however, some basic rules and guidelines that can help you get started.

 

Tell them what they’re getting

If you have an interesting or desirable product that no one else has, telling people what you have or what your product can do may be all you need to get the reader to want to see more. The problem is, not all products are that unique or have proven results – but if they do, why waste your time trying to come up with something clever and eye-catching that may just confuse the reader rather than draw them in?

 

Keep them guessing

A good headline should inform the reader what they’re going to be reading about, but keep a little mystery in order to keep them reading. If the headline is totally ambiguous, people will just move on, but a little mystery will pique their interest.

 

Keep it short

There used to be a cardinal rule that a good headline couldn’t be longer than seven words long. While this rule is not always recommended, that doesn’t mean you have to totally throw it out the window. You can have headlines that are longer, but the fewer words you can get your point across in, the better. You can always use your introductory paragraph to elaborate a catchy but short headline.

 

Remember, it not only matters what your headline says, but what it looks like. Changing the font or color can make your sales pitch more appealing, but if you go too far, it can just confuse the reader and be painful to the eye.

 

This seems like an awful lot of thought to put into one line of writing for a document that may be several pages, but it’s not. Often, the headline is the only part the reader sees of your writing. If the headline is good, there’s a better chance they’ll read more (though it’s still low). In fact, the advice is to spend about as much time working on your headline as you do writing the rest of the piece. Yes, it is THAT important.

 

While the headline is the most important part of any article, blog post, copy, or any written material, it isn’t everything. Every good headline needs to have good material behind it.

 

The key to writing good headlines involves two things: study and practice. Take a look at sales letters, articles, and anything else with a headline and see what other people are doing. Then get to work on your own, and figure out what you’ve written that works, and what doesn’t.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

How to Choose the Right Products to Promote as an Affiliate

How to Choose the Right Products to Promote as an Affiliate

JerryDRoss.com - Business Success Solutions

A major step in becoming a profitable affiliate marketer is to choose the right products to promote. You want to be sure that you choose something your audience needs, that has a good reputation behind it, and is made by someone you trust. After all, if people buy it due to your recommendation, it needs to be good so that you can maintain the trust of your audience.

 

Understand Your Audience

The more you know about your audience, the more you can be sure that you are finding products that they need and want. If you don’t know who you’re marketing to, it will be very difficult to choose the right products.

 

Solve Problems for Your Audience

You want to find products that solve problems for your audience. If you’re not solving a problem, you may be creating one. Find two or three pain points your audience has. Then search for products to see if you can find solutions for your audience for these pain points.

 

Try the Product

It’s probably better (at least at first) that you do not promote products you have not tried yourself. Consider the expense to be part of the cost of doing business, but also as an insurance policy against complaints. If you truly love a product, you’ll feel better about promoting it.

 

Check Conversion Rates

Any product that is worth selling should give affiliates some idea of how high their sales pages conversion rate is. This can help you know whether or not it’s worth it for you to spend time and perhaps money promoting the product.

 

Know How Much Your Commission Is

Always understand up front how much your commission is. Remember to subtract any fees you’re charged via the payment processing center that you use. Read the information on ClickBank so you know what it takes to actually collect there (or any other affiliate network for that matter).

 

Know the Payout Procedures

Every affiliate program out there has a different payout procedure. Some pay out monthly, some make you wait until you have a certain number of sales, and others have even more confusing rules. Read all the rules, and understand when and how you’ll be paid.

 

Stay Digital

The best affiliate products are digital over physical. The reason is that people will buy them faster and get their products sooner. Plus, you’re likely to earn more money per item when promoting digital items.

 

Trends Are Nice

Don’t be afraid to jump on a trend bandwagon if it fits. But, don’t force it. If you can find a way that the trend fits in with your audience, you can capitalize on it in a big way. If you can’t, just let it go.

 

Being an affiliate marketer can be a tremendous career. Your income-earning potential is truly unlimited. Only your imagination can stop you from making a good income via affiliate marketing. But, you want to be sure to pick the right products at the right time for maximum impact.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.