How to Run a Web-based Business

How to Run a Web-based Business

JerryDRoss.com - Business Success Solutions

With the state of the economy, more and more online businesses are showing up. They have the distinct advantage of having a low overhead which is appealing to most people. But, do you have what it takes to run such a business?

 

One thing that you need to know if you are thinking about a website or web-based business is that it is still a business. While there are advantages for the entrepreneur with little start-up capital, you won’t stay in business long if the enterprise is treated like a hobby.

 

Online businesses are a great alternative to a brick and mortar establishment. You might just find that your website business grows big enough to one day be housed in an actual building. The possibilities are endless.

 

To run a website business takes a certain kind of person. You are working it alone in most cases and there are a few things to consider.

 

1. Be motivated.

Unlike in an office, there is no one to look over your shoulder and tell you to get on your computer and get to work. That is up to you. Be aware that the monster of procrastination lurks behind every corner waiting to get you occupied with everything but work.

 

2. Have a plan.

A plan is necessary to map out a path to get started. You may not end up on that same path three years down the road but you will go nowhere fast without one. Decide what type of business you want to start and where you want it to go in the future.

 

3. Be computer savvy.

For some, the computer seems like a foreign object. Surfing the net is nothing like running a website business. There is a lot that goes on behind the scenes of a website that you will be responsible for. You can learn as you go, but it is more cost-effective to have some computer knowledge before you start.

 

4. Have a niche.

Website businesses pop up every day. What will make your business different? Research the Internet and see what type of business is thriving. Starting out in a saturated niche can spell your doom.

 

5. Be familiar with Internet marketing.

In order for people to find you, they need to know that you exist. Internet marketing techniques are used to build a customer base and bring in sales.

 

There are also other alternatives to beginning your own business from scratch. If you have the money and the skills, you can buy out another entrepreneur looking to sell their website or web-based business. It is similar to buying a brick and mortar company. You assume the daily operations and manage the workers (if any) who will probably be freelancers.

 

A website business is an excellent idea. If you have a business plan but little starting money, you can use a website business to realize your dreams of working for yourself.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.

How to Write Headlines that Work

How to Write Headlines that Work

JerryDRoss.com Business Success Solutions

The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch. In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell.

 

While it would be nice to have, there is no specific rule that every headline needs to follow. That’s because it depends on what your topic is, what the goal of your writing is, and several other factors. There are, however, some basic rules and guidelines that can help you get started.

 

Tell them what they’re getting

If you have an interesting or desirable product that no one else has, telling people what you have or what your product can do may be all you need to get the reader to want to see more. The problem is, not all products are that unique or have proven results – but if they do, why waste your time trying to come up with something clever and eye-catching that may just confuse the reader rather than draw them in?

 

Keep them guessing

A good headline should inform the reader what they’re going to be reading about, but keep a little mystery in order to keep them reading. If the headline is totally ambiguous, people will just move on, but a little mystery will pique their interest.

 

Keep it short

There used to be a cardinal rule that a good headline couldn’t be longer than seven words long. While this rule is not always recommended, that doesn’t mean you have to totally throw it out the window. You can have headlines that are longer, but the fewer words you can get your point across in, the better. You can always use your introductory paragraph to elaborate a catchy but short headline.

 

Remember, it not only matters what your headline says, but what it looks like. Changing the font or color can make your sales pitch more appealing, but if you go too far, it can just confuse the reader and be painful to the eye.

 

This seems like an awful lot of thought to put into one line of writing for a document that may be several pages, but it’s not. Often, the headline is the only part the reader sees of your writing. If the headline is good, there’s a better chance they’ll read more (though it’s still low). In fact, the advice is to spend about as much time working on your headline as you do writing the rest of the piece. Yes, it is THAT important.

 

While the headline is the most important part of any article, blog post, copy, or any written material, it isn’t everything. Every good headline needs to have good material behind it.

 

The key to writing good headlines involves two things: study and practice. Take a look at sales letters, articles, and anything else with a headline and see what other people are doing. Then get to work on your own, and figure out what you’ve written that works, and what doesn’t.

 

Here’s to your Success!

Jerry D Ross

 

Give us your thoughts and/or suggestions. Please leave your Comment below. Feel free to contact me with questions or suggestions.